SOURCE: PivotLink

PivotLink

August 12, 2013 13:00 ET

PivotLink Adds Best Practices Metrics to Marketing Intelligence Application

New Dashboards Track 5 Key Measures of Customer Success in Customer PerformanceMETRIX

SAN FRANCISCO, CA--(Marketwired - Aug 12, 2013) - PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced a new reporting suite for PivotLink Customer PerformanceMETRIX™ (CPM). Leveraging marketing best practices from over 60 customer implementations, PivotLink's "quick start" dashboards and reports enable retailers to improve campaign precision and return on marketing investment.

As retailers increase the personalization and relevance of omni-channel campaigns, it's imperative to understand behavioral and purchasing trends by connecting and analyzing customer data across disparate systems. Creating a unified view of customer activities across these big data sets -- with little or no IT support -- is fast and affordable using PivotLink's Cloud-based marketing intelligence solutions and implementation services.

In a post about PivotLink's continued investments in marketing intelligence and analytics, Ventana Research vice president and research director Tony Cosentino said, "Retailers looking for fast time-to-value in analytics and an intuitive system that does not need a statistician nor IT involvement, should consider PivotLink."* Read the post at http://bit.ly/1dPLP4M

"Marketing intelligence is a requirement for effective marketing spend optimization," said Joe Dalton, chief product and marketing officer, PivotLink. "If you can't look at your customers holistically and measure the net effect of your marketing activity, you're wasting some of your marketing dollars."

Drive 5 Key Measures of Customer Marketing Success

PivotLink CPM gives marketers a unified view of best and worst-performing activity across channels, such as email, search and off-line, allowing them to optimize campaign spend based on revenue contributions for a channel or combination of channels. CPM includes built-in customer groupings and segments based on spend profile, RFM (Recency-Frequency-Monetary value) score, timeline analysis and loyalty progression.

New out-of-the-box dashboards and customizable reports in CPM help marketers boost customer acquisition, mitigate attrition, and improve the performance of omni-channel campaigns across measures such as:

1. Customer Growth - Track and monitor the growth of your customer base and the volume and size of purchases over time.
2. Acquisition - Understand your newly acquired customers: who they are, where they're coming from and how they engage with your brand.
3. Retention - Track RFM and purchases of your active customers. Compare and contrast active customer segments to develop insights and strategies that increase brand engagement and strengthen loyalty.
4. Winback - Reengage your lost customers. Understand their demographic and purchase profiles and gain insights to recapture and retain them.
5. Overall Campaign Success - View the success of your marketing efforts, by campaign, segment, channel and engagement metrics.

Fast-Track Your Marketing Intelligence

Download the PivotLink CPM data sheet or request a demo at www.pivotlink.com/products/cpm.

Download the free eBook: "Stop Guessing and Start Using Your Marketing Intelligence: 8 Ways to Boost ROI and Profits," at http://bit.ly/13aEcAQ

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

* "PivotLink Makes Attribution Modeling More Approachable," by Tony Cosentino, Ventana Research Blog, July 20, 2013, http://blog.ventanaresearch.com/2013/07/20/pivotlink-makes-attribution-modeling-more-approachable/.

PivotLink and Customer PerformanceMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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