SOURCE: PivotLink

PivotLink

September 30, 2013 12:45 ET

PivotLink Adds Customer Acquisition Analysis to Marketing Intelligence Application

New Analytics Compare Cost of Acquisition With Contribution Margin, Shows Break-Even Point

SAN FRANCISCO, CA--(Marketwired - Sep 30, 2013) - With the measurement of new customer break-even points for different channels of acquisition becoming crucial for retail marketers to understand, PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced a new customer acquisition analysis feature for PivotLink Customer PerformanceMETRIX™ (CPM).

Designed for marketers, the feature enables non-technical users to investigate and analyze any combination of new customer acquisition channels, customer segments, timeframes, and subsequent purchases to pinpoint the ultimate break-even point for a group of new customers. Understanding differences in acquisition channel effectiveness allows marketers to optimize spend by matching acquisition source and timing with the right new customer profile.

"Not all acquisition sources are created equally," said Joe Dalton, chief product and marketing officer, PivotLink. "Our customers were asking for an intuitive way to analyze their acquisition effectiveness, and we delivered."

Download the PivotLink CPM data sheet or request a demo at www.pivotlink.com/products/cpm.

Learn about best practices in customer analytics by attending the 2013 Marketing Intelligence Online Summit on October 16th. Register at http://www.pivotlink.com/2013-marketing-intelligence-online-summit.

Download the free eBook: "Stop Guessing and Start Using Your Marketing Intelligence: 8 Ways to Boost ROI and Profits," at http://landing.pivotlink.com/Marketing_Intelligence_Ebook.html.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com, follow @PivotLink at www.twitter.com/pivotlink and www.facebook.com/PivotLink.

PivotLink and Customer PerformanceMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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