SOURCE: PivotLink

PivotLink

April 03, 2013 09:00 ET

PivotLink Delivers a New Generation of Marketing Intelligence

Latest Customer PerformanceMETRIX™ Release Helps Marketers Understand and Act on Customer Purchase Intent

SAN FRANCISCO, CA--(Marketwired - Apr 3, 2013) - PivotLink, the leading provider of retail analytic applications, today announced the availability of its latest version of PivotLink Customer PerformanceMETRIX. Customer PerformanceMETRIX synthesizes disparate customer data across marketing applications and channels to optimize total marketing spend and effectiveness. By measuring marketing activities throughout the customer lifecycle, PivotLink enables CMOs to confidently adjust their marketing mix to spend more on what works and less on what doesn't.

PivotLink's marketing intelligence solution gives marketers a unified view of best and worst-performing activity across email, social media, display, search and off-line channels, allowing them to optimize campaign spend based on revenue contributions for a channel or a combination of channels. PivotLink's next generation marketing analytics solutions continue to build momentum among customer-centric retailers, with new customers such as Total Hockey, Tea Collection and Pet Partners joining over 60 leading brands that have successfully deployed PivotLink.

A February 2013 study by The CMO Survey underscores the urgency for marketing departments overwhelmed by big data, forecasting a 66 percent increase in spending on marketing analytics in three years1. Learn more at www.cmosurvey.org.

"Marketing intelligence is no longer a luxury for companies executing ultra-targeted acquisition campaigns and loyalty programs across email, social, mobile and other channels," said Joe Dalton, chief product and marketing officer, PivotLink. "Using PivotLink to gain deeper knowledge about your customers' preferences, lifestyle and probable next purchase is paramount to your competitive advantage."

How the new version of Customer PerformanceMETRIX benefits marketers:

  • New Timeline Features -- Includes powerful new trending capabilities to analyze customer activity and revenue contributions over time and guide decisions on campaign timing and investments.
  • Acquire, Develop, Retain -- Discover and group customer cohorts based on demographics, spend profile, and response activity to directly impact acquisition, development, and retention marketing.
  • Fine Tune Your Communications -- Tailor campaigns based on consumer lifestyle needs, interests, purchase history, and purchase timing.
  • Business User Focus -- Designed for marketing business users to use every day. 
  • Integrate With Existing Apps -- Integrates with existing marketing applications to easily pass data, customer lists and more.

PivotLink's Marketing Intelligence Solution

Customer PerformanceMETRIX, the flagship application in PivotLink's Cloud-based marketing intelligence solution, integrates data from internal and external sources and applies sophisticated analytics to create a comprehensive view of customer omni-channel spend performance and marketing program effectiveness across display, email, search and off-line channels.

To learn more about new approaches to marketing intelligence, download the Customer PerformanceMETRIX data sheet and schedule a demo at www.pivotlink.com/products/cpm.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit www.pivotlink.com. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and on Facebook at www.facebook.com/PivotLink.

Source:
1The CMO Survey, cmosurvey.org, February 2013 Highlights and Insights, slide 53, http://cmosurvey.org/files/2013/02/The_CMO_Survey_Highlights_and_Insights_Feb-2013-Final2.pdf

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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