SOURCE: PivotLink

PivotLink SaaS BI Leader

March 16, 2010 07:59 ET

PivotLink Delivers Quick BI Wins for Business Users With ReadiMetrix Product Family

Self-Service Analytical Applications Deliver Instant Insight Across Sales, Marketing and HR

SAN FRANCISCO, CA--(Marketwire - March 16, 2010) -  PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), today announced the immediate availability of PivotLink ReadiMetrix, a new product family targeted to business users that want to achieve quick business intelligence (BI) wins in the Cloud, on-demand. Built on the award-winning PivotLink platform, the initial suite of three ReadiMetrix analytical applications combines key performance indicators (KPIs), reports and collaborative dashboards into a single application that eliminates the cost and complexity of traditional on-premise BI systems.

PivotLink ReadiMetrix is the first SaaS BI suite that provides Sales, Marketing and Human Resources (HR) professionals with "out-of-the-box" best practice core metrics to monitor progress and correlate results to business goals. It provides everything a line of business user needs to go from data to decisions in days instead of months or years.

ReadiMetrix manifests PivotLink's mission to move beyond the industry's traditional business intelligence approach and usher in the new BI era. PivotLink is delivering three essential components to help its customers achieve "Insight as a Service": an enterprise-grade SaaS BI platform; best practice KPIs and data mash-ups; and a burgeoning expert and user community.

The next generation of BI is described in a study by analyst and author Howard Dresner, president of Dresner Advisory Services, who is widely recognized for coining the term business intelligence.

Dresner added, "My latest study shows three playing fields have formed in business intelligence: 'Titans,' 'Established Pure-plays' and 'Emerging Vendors.' The early findings paint a fascinating picture about the surge of innovation happening in BI. As BI 3.0 unfolds, the market should keep a close eye on emerging companies with the potential to transform the market as we know it. Among others, PivotLink will be ranked in the study, which should be available by month's end." (For details visit

The first three packages in the PivotLink ReadiMetrix suite include:

  • ReadiMetrix for Sales -- improve win rates and boost revenues with metrics for sales performance, pipeline velocity, lead conversion and sales forecast accuracy;
  • ReadiMetrix for Marketing -- optimize your marketing mix and improve demand creation effectiveness with metrics to track prospect-to-lead, lead-to-opportunity and segmentation profiling;
  • ReadiMetrix for Human Capital Management -- align your workforce and improve business execution using metrics for compensation and benefits analysis, headcount attrition, span of control and performance management.

"ReadiMetrix is an entirely new way to think about BI applications. The old era of bloated BI projects has been replaced by the new SaaS era of quick BI wins for the business users," said Quentin Gallivan, CEO, PivotLink. "Empowering business users with self-service metrics instead of waiting in a long queue for analytical reports lifts a huge burden off IT and delivers on the original vision of pervasive BI. We're getting outstanding feedback from customers and partners and we're proud to lead the way with a revolutionary metrics-driven and end-user friendly platform that is making the 'New BI' possible."

ReadiMetrix Benefits

  • Eliminates the cost, complexity and lag time of BI by leveraging all the benefits of SaaS
  • Go from data to decisions in days, not months or years
  • Easy to use dashboards and metrics reflect the way business users think
  • New approach to applications within a single environment that packages core sales, marketing and HR metrics
  • Highly secure environment based on the only end-to-end SaaS BI service to achieve SAS 70 Type II certification
  • Easy to extend to other Cloud or on-premise data sources: Finance applications, Enterprise Resource Planning (ERP) applications, spreadsheets, external benchmarking data and more

Customer and Partner Praise

ReadiMetrix is garnering praise across the industry.

"Internap implemented PivotLink's SaaS Business Intelligence solution because it provided us the solution to bridge the gaps where reporting left off. With their ability to customize and enhance our data and blazing fast response times when we run reports, the purchase began providing dividends right away," said Charles Sides, CRM Applications manager, Internap Network Services. "With the addition of ReadiMetrix, PivotLink has bundled up all of the key statistics that we need to effectively measure ROI for our marketing efforts and to drive maximum productivity from our sales resources, right out of the box. On top of that, the PivotLink architecture will let us easily add our custom data fields to ReadiMetrix to make it even more effective."

"ReadiMetrix sets PivotLink apart in BI with prepackaged analytics that ensure rapid time to value for our joint customers," said Jill Reber, chairman & CEO, Primitive Logic. "It's a bold approach that combines our HCM domain expertise with PivotLink's highly scalable platform, giving partners a new way to deliver all the benefits of BI on a SaaS platform without having to make a significant investment."


ReadiMetrix pricing starts at $12,000 per year. Find ReadiMetrix product information and demos at

Join the discussion about Insight as a Service as the New BI at

Follow PivotLink on Twitter @pivotlink and discover tips and resources using the tag #ReadiMetrix.

About PivotLink Solutions

ReadiMetrix extends PivotLink's award-winning platform that powers roughly 2,000,000 ad hoc reports for more than 15,000 users each month. Recent accolades include 2010 SIIA CODiE Award Finalist ("Best Business Intelligence or Knowledge Management Solution") and the "100 Coolest Cloud Computing Products" and top 20 productivity vendors for 2010 from Everything Channel's CRN. Other accolades include JMP Securities' "Hot 100: The Best Privately Held Software Companies" (2008 and 2009) and four consecutive years among the top BI providers in Consumer Goods Technology magazine.

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving customers such as: REI; Novell; Party City; Phoenix Technologies; DHL; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. Delivered as a Software as a Service (SaaS) model, PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

PivotLink and ReadiMetrix are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Contact Information

  • Media Contacts:
    Joanna Rustin
    Email Contact

    Jolene Bonina
    Lois Paul & Partners
    Email Contact