SOURCE: PivotLink


November 25, 2013 15:51 ET

PivotLink Expands Marketing Intelligence Application to Help Retailers Optimize Customer Performance

Improves Acquisition, Retention and Win-Back Campaigns With Deeper Insights Into Customer Trends

SAN FRANCISCO, CA--(Marketwired - Nov 25, 2013) -  PivotLink, the leading provider of retail marketing intelligence and analytic applications, today introduced its Customer Performance Dashboard for PivotLink Customer PerformanceMETRIX™ (CPM). This latest CPM release expands PivotLink's suite of best practice analytic dashboards and reports, giving marketers a "bottom-line" set of metrics that define the ultimate measure of marketing spend effectiveness.

PivotLink's Customer Performance Dashboard gives marketers an instant view into how their new, potential, loyal, and inactive customer groups are changing over time. Marketers can instantly compare time periods to understand changes in customer count, purchase frequency, average spend and total spend.

"Our customers want key marketing metrics that are universally understood and can be shared at any level of the organization," said Joe Dalton, chief product and marketing officer, PivotLink. "Our new dashboard is designed to do exactly that."

In a briefing with Ventana Research, PivotLink executives described CPM momentum with retailers in apparel, sporting goods, home décor and other segments.

"The need to optimize marketing spend based on analytics is significant for retailers in apparel, sporting goods, home décor, and other segments who need to be as smart as possible in their efforts," said Mark Smith, CEO & chief research officer at Ventana Research, "PivotLink makes sophisticated spend optimization analytics easily accessible to marketing teams who are looking to work together and not just analyze the past. Instead, it enables teams to determine the actions that matter the most, helps optimize spend on what's working, and reduce spend on what's not."

In a post about PivotLink 's continued investments in marketing intelligence and analytics, Ventana Research vice president and research director Tony Cosentino said, "Retailers looking for fast time-to-value in analytics and an intuitive system that does not need a statistician nor IT involvement should consider PivotLink."* More:

About Customer PerformanceMETRIX

PivotLink CPM gives marketers a unified view of best and worst-performing activity across channels, such as email, search and off-line, allowing them to optimize campaign spend based on revenue contributions for a channel or combination of channels. CPM includes built-in customer groupings and segments based on spend profile, RFM (Recency-Frequency-Monetary value) score, timeline analysis and loyalty progression.

Download details at or watch a demo at

See what valuable business insights are hidden in your customer data by viewing it in Customer PerformanceMETRIX. For details on the CPM pilot program, call 415-544-5211 (available for a limited time).

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit, follow @PivotLink at and

* "PivotLink Makes Attribution Modeling More Approachable," by Tony Cosentino, Ventana Research Blog, July 20, 2013,

PivotLink and Customer PerformanceMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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