SOURCE: PivotLink


June 27, 2013 10:00 ET

PivotLink Gives Retailers Ability to Measure Impact of Online Marketing on Sales

Omni-Channel Marketing Attribution Module Helps Optimize Marketing Spend

SAN FRANCISCO, CA--(Marketwired - Jun 27, 2013) -  PivotLink, the leading provider of retail marketing intelligence and analytic applications, today announced the availability of its latest release of PivotLink Customer PerformanceMETRIX™ (CPM), featuring PivotLink Marketing Attribution, a new module to improve the performance of omni-channel marketing campaigns. PivotLink's enhanced CPM application improves marketers' ability to plan and optimize spend by measuring the impact of digital campaigns on online and offline revenues.

PivotLink's marketing intelligence solution enables business users to understand and influence customer behavior across shopping and marketing channels over time -- the number one priority for retailers. CPM integrates disparate customer data sets and disconnected marketing systems to create a single customer view, allowing marketers to focus on their highest-value segments and campaigns.

"With the fragmentation of media and more choices for marketing spend, it's become much more important to understand how campaigns influence sales," said Tony Cosentino, vice president and research director, Ventana Research. "By tackling the entire lifecycle of particular products and customers and applying best practices in attribution modeling, PivotLink is providing greater control over the marketing mix."

"Without PivotLink's Marketing Attribution module, retail marketers are flying blind when it comes to weighing decisions to spend more or less on different channels and campaigns," said Joe Dalton, chief product and marketing officer, PivotLink. "Not only are retail marketing budgets growing, but digital commands the lion's share of the roughly $100B in spending this year. With data-driven insights from PivotLink, CMOs, marketing analysts, media planners and agency partners can make small improvements in return on marketing investments that have a huge impact on the bottom line."

Benefits of PivotLink Marketing Attribution:

  • Understand Marketing Effectiveness - Scale-up online marketing and advertising programs that have the greatest effect on both online and offline sales.
  • Understand Customer Lifetime Value - Use new timeline capabilities to analyze customer activity and revenue contributions over time and guide decisions on campaign timing and investments.
  • Adjust Marketing Mix by Channel - Optimize investments across display, email, organic and paid search.

Providing consumers with rich digital experiences and improving online-to-offline conversion rates are top priorities for traditional retailers. Gary King, advisor, Center for Supply Chain Management, and former EVP and CIO of a leading women's apparel retailer, added: "Measuring the effect of digital marketing on offline transactions is very important to the retail industry. Given that brick-and-mortar stores account for more than 90 percent of all sales, it's something retailers have been trying to address for a long time."

About CPM

As the flagship application within PivotLink's marketing intelligence solution, CPM gives marketers a unified view of best and worst-performing activity across channels, such as email, search and off-line channels, allowing them to optimize campaign spend based on revenue contributions for a channel or a combination of channels. CPM also includes built-in customer groupings and segments based on spend profile, RFM (Recency-Frequency-Monetary value) score, timeline analysis, and loyalty progression.

PivotLink's next generation marketing analytics solutions continue to build momentum among customer-centric retailers, with customers such as Total Hockey, Tea Collection and Pet Partners joining over 60 leading brands that have successfully deployed PivotLink.

Learn about CPM by downloading the data sheet or requesting a demo at

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit Follow @PivotLink on Twitter at and on Facebook at

PivotLink and Customer PerformanceMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Contact Information