SOURCE: PivotLink


February 19, 2009 13:00 ET

PivotLink Named a Top Ranked Business Intelligence Provider in Consumer Goods Industry

Momentum Continues With Fourth Annual Reader's Choice Recognition From Consumer Goods Technology Magazine Readers

SAN FRANCISCO, CA--(Marketwire - February 19, 2009) - PivotLink, the leader in on-demand business intelligence, today announced that it has been named one of the top Business Intelligence (BI) solutions providers in the consumer packaged goods market, according to an annual survey of readers of Consumer Goods Technology (CGT) magazine. This is the fourth consecutive year subscribers ranked PivotLink one of their "most valued and used solution and service providers" in BI.

More than 150 business and IT executives from consumer goods participated in the 9th annual survey of vendors in 10 categories, such as ERP, Supply Chain Execution, Supply Chain Planning and Trade Promotion Management.

"Consumer goods companies view analytics as a competitive weapon in this challenging economy, making the results of the 2009 Readers' Choice Survey more valuable than ever as readers evaluate their company's business and technology choices," said Alliston Ackerman, Editor of CGT. "With our subscribers consistently ranking the company a leader in BI based on business value and ease of use, PivotLink is clearly a company to watch."

"PivotLink is honored to be ranked among technology leaders such as SAP, IBM, Oracle, Microsoft, MicroStrategy, SAS and Teradata, particularly when the recognition comes from the most discerning judges of all -- customers themselves," said Dyke Hensen, Chief Marketing Officer for PivotLink. "As the only company in the BI category that is exploiting the benefits of cloud computing, this award is a testament to the tremendous value customers gain by using PivotLink's platform to drive collaborative analytics across departments, organizations and extended networks."

PivotLink's recognition comes at a time when industry analyst firms are heralding Business Intelligence as one of the most critical and fastest-growing software segments. In the article, John Hagerty, vice president and research fellow at AMR Research, noted, "Many companies are specifically indicating BI and Performance Management (PM) as the No. 1 strategic investment priority in 2009 and 2010."

Redefining CPG Analytics

PivotLink users created over one million reports in Q4 of 2008 using the PivotLink On Demand solution, including CPG organizations such as Shaklee and The North Face. These customers are using PivotLink's platform to optimize each step of the product lifecycle and gain timely insights on everything from inventory levels to sales trends. Unlike traditional BI, PivotLink solutions are delivered via Software-as-a-Service (SaaS), making them fast to deploy, easy to adopt and use and very cost effective to deploy for CPG analytics across Finance, Revenue Analysis, Marketing, CRM Analytics and Operations.

PivotLink's industry accolades include JMP Securities' 2008 "Hot 100: The Best Privately Held Software Companies." The company was also named a "Cool Vendor" in the Gartner report titled "Cool Vendors in Analytics, Business Intelligence and Corporate Performance Management."

About Consumer Goods Technology Magazine

Consumer Goods Technology (CGT) magazine serves as the intersection of business and technology in the global consumer goods community. CGT is committed to helping consumer goods executives improve business performance through integrated media that delivers actionable insight, benchmark analysis and critical networking. For more information, visit or view the Reader's Choice survey at

About PivotLink Corporation

As the leader in on-demand business intelligence solutions, PivotLink serves over 6,000 business users in industries such as consumer packaged goods, e-commerce, healthcare, insurance, retail and technology, including customers such as: Car Toys; DebShops; Guardian Home Care Holdings, Inc.; KoolSmiles; Novell; REI; Rossignol; Shaklee and Zones. PivotLink Solutions™ and the PivotLink Framework™ data platform put the full power of business intelligence in the hands of decision makers across departments, companies and extended networks, offering tailored environments for each user from CEO to line employees. PivotLink's unique, self-directed reporting and analytics are based on the Software as a Service (SaaS) delivery model, providing users with complete analytical freedom with minimal IT involvement. PivotLink Solutions are typically deployed in under 30 days, seamlessly integrate data sets from multiple sources, are easy to use and have a price that is affordable. Headquartered in San Francisco, California, PivotLink is a privately held company funded by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

PivotLink's industry accolades include JMP Securities' 2008 "Hot 100: The Best Privately Held Software Companies" and four consecutive years ranked among the top BI providers in the CPG market by readers of Consumer Goods Technology Magazine. The company was also named a "Cool Vendor" in the Gartner, Inc. report titled "Cool Vendors in Analytics, Business Intelligence and Corporate Performance Management."

This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. The actual results, performance or achievements of the company may differ materially from the results, performance or achievements of the company expressed or implied by such forward-looking statements.

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