SOURCE: PivotLink


October 13, 2010 14:28 ET

PivotLink Powers Metrics-Driven Companies With Self-Service Analytics Solutions for Retail, Online Marketing

Customers and Partners Springboard Business Intelligence Results With Actionable Insights, Collaborative Visibility and Rapid and Sustainable Value

SAN FRANCISCO, CA--(Marketwire - October 13, 2010) -  PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), today is extending its portfolio of ReadiMetrix analytic applications by announcing the immediate availability of its ReadiMetrix for Retail and ReadiMetrix for Online Marketing solutions. Powered by the PivotLink BI platform, the new ReadiMetrix applications are the next step in PivotLink's strategy to put self-service analytical capabilities in the hands of business users across a company's value chain.

The PivotLink ReadiMetrix product family tailors key performance indicators (KPIs), dashboards and reports around the key questions business users must answer to improve performance and profitability in collaboration with stakeholders inside and outside the company. By empowering business users and alleviating the burden of building reports, ReadiMetrix enables IT to focus on its strategic role in areas such as data governance and information management.

Benefits of the two new ReadiMetrix solutions:

  • PivotLink ReadiMetrix for Retail leverages the best practices of more than 40 PivotLink retail customers to provide a single analytical view of retail operations. The solution combines more than 60 KPIs, reports and dashboards, allowing all business users -- not just power users -- to make timely, fact-based decisions involving sales, orders, merchandising, inventory, marketing and finance and foster secure collaboration with suppliers, manufacturers and distributors. Retailers can now easily analyze loss prevention, labor analysis, shelf space optimization and channel management across e-commerce, brick and mortar stores and distributors.

  • ReadiMetrix for Online Marketing allows marketers to measure and boost marketing campaign effectiveness while optimizing investments by unifying insights across advertising, demand generation, search engine optimization (SEO), website performance and social media. More than 30 KPIs, reports and dashboards allow marketing professionals and interactive marketing agencies to integrate analytics across disparate marketing applications and Cloud sources. The solution was built on the PivotLink platform by PivotLink partner Cervello, Inc.

"The success of ReadiMetrix demonstrates the value of a metrics-driven analytics approach and the critical link between actionable insights and business performance," said Rosanne Saccone, chief marketing officer, PivotLink. "Instead of focusing on how or where data is stored, ReadiMetrix empowers business users to start with what they want to measure, by asking a simple question, identifying a business indicator and embarking on a process of collaborative discovery with other stakeholders. PivotLink is taking BI innovation beyond the recent wave of monolithic industry-specific analytic applications, delivering practical, modular BI solutions that are quick to deploy and mirror the best practices we've gleaned from business users."

Industry Analysts Urge Metrics-Driven Approach

Research from leading technology analyst firms underscores the value of actionable measures and a modern approach to BI.

A report published by Aberdeen Group's David White, senior research analyst for Business Intelligence, examines the link between self-service BI capabilities and pervasive use, economic advantages and flexibility by exploring the best practices of companies such as PivotLink retail customer Timbuk2. In the report, "Fast, Affordable, Agile - The Case for SaaS BI," White explores solutions that "include an industry-specific data model, industry-specific key performance indicators and metrics, as well as reports and charts pre-built for specific roles within the organization." He states, "starting a BI project with a pre-packaged solution can significantly help in cutting the time and cost involved." Download the report at

In the forthcoming paper "A Guide to Building a Metrics-Driven Organization," Fern Halper, partner at Hurwitz & Associates, adds, "We believe a shift needs to occur in the way companies utilize data for decision-making to include metrics as an important part of the equation. Too often BI solutions simply present data in reports that is not part of an analysis framework. What companies need is a unified set of actionable measures that are associated with their core business processes." Findings and best practice case studies on organizations in retail, foodservice supply chain and logistics will be available at

Praise for ReadiMetrix

"Retail Analytics, powered by PivotLink's platform, performs as well or better than traditional business intelligence solutions without the upfront hardware and software capital investments required by other solutions," said Steve Skiba, CIO of Party City, America's largest specialty party goods chain and the premier Halloween specialty retailer. "The insights we gain are instrumental in driving fact-based merchandising decisions. It's rewarding to know our success has inspired many of the metrics in new ReadiMetrix for Retail offering."

Customers can tap into value-added domain expertise from PivotLink's growing partner community, with market-leading solutions and services built on PivotLink's BI platform and ReadiMetrix product family.

"ReadiMetrix for Online Marketing provides marketers with a single look at key performance indicators based on data pulled from a variety of online marketing sources, enabling better and faster decision making," said Scot MacGillivray, co-CEO, Cervello, Inc. "We chose to build our analytic application on PivotLink's ReadiMetrix platform, which represents the next evolution of business analytics with a powerful combination of pre-packaged insights and the flexibility and extensibility associated with full feature business intelligence tools."

"ReadiMetrix for Online Marketing is an excellent way for us to gather information and present analytical results to our clients," said David Reske, president, Nowspeed Marketing, Inc. "It saves us time and allows us to make informed and effective recommendations and changes to our clients' online marketing strategies."


Learn about ReadiMetrix for Retail and ReadiMetrix for Online Marketing at

RSVP for the free webinar on Tues. Oct. 19: "The Intelligent Retailer: Spreading Analytical Capability to Drive Results" featuring Aberdeen Group and a leading U.S. retailer. Learn tips and practical strategies to improve gross margin, return on net assets (RONA) and customer retention with experts in merchandising analytics and business intelligence trends. Register at

Engage with us on Twitter at, join the discussion about new BI approaches at and access case studies, white papers and demos at

Browse the PivotLink partner directory at

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving customers such as: REI; Novell; Party City; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. PivotLink's platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. Delivered as a Software as a Service (SaaS) model, PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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