SOURCE: PivotLink


March 12, 2014 09:00 ET

PivotLink Unveils Purchase Affinity Application to Improve Retail Marketing

Expands PivotLink Customer PerformanceMETRIX Suite With Market Basket Analysis

SAN FRANCISCO, CA--(Marketwired - Mar 12, 2014) - PivotLink, the leading provider of retail marketing intelligence and analytic applications, today unveiled its Purchase Affinity application for PivotLink Customer PerformanceMETRIX. Based on the latest best practices in market basket analysis, PivotLink Purchase Affinity helps retail marketers enhance cross-selling and up-selling opportunities by revealing the patterns and connections that drive customer purchasing decisions.

PivotLink's flagship CPM suite optimizes campaign spend and effectiveness by providing a unified view of customer marketing activity across channels such as email, search and display advertising. CPM combines pre-campaign analytics that identify the best segments, channels and content, with post-campaign performance insights to refine customer acquisition channels and marketing spend. Customers such as Bartell Drugs, Freshpair and Total Hockey optimize marketing activities by using PivotLink's marketing intelligence suite for:

  • Acquisition: Identifying the best sources for acquiring customers based on break-even and loyalty progression.
  • Development: Analyzing brand affinity segments and uncovering recommended offer content and timing for campaigns.
  • Retention: Pinpointing inactive customer segments and determining best offer and timing of winback campaigns.

"Relevant content is the issue marketers continue to struggle with," said Joe Dalton, chief marketing and products officer, PivotLink. "Our Purchase Affinity application lets marketers answer content questions quickly."

"We needed a way for our business users to do their own market basket analysis quickly without IT involvement," said Rob Jensen, CFO, Bartell Drugs. "PivotLink's Purchase Affinity fit the bill."


PivotLink's Purchase Affinity dashboards and reports help marketers identify items to market together, develop high-impact next best offer campaigns, and enhance merchandising decisions by:

  • Determining the items, categories, subcategories or brands customers typically buy as first-time, second-time or repeat buyers;
  • Understanding how customer segments perform over time, including first-time buyer affinity to define best first offer/content, and analyzing loyal customer affinity to define the best retention offer/content;
  • Analyzing affinities by customer segment and season to determine best offer/content;
  • Enhancing recommendation engines with suggested items that are the most relevant to customers.

See a demonstration of the Purchase Affinity application that shows how easy it is for marketers to analyze transaction size, affinities by department, category, subcategory, item and brand. Visit and learn how PivotLink will help you dig deeper into affinity metrics such as average and total number of items per transaction, average transaction amount, purchase frequency and total sales.

Learn more at, call 1-425-460-1000, or contact us online at

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Freshpair, Kelly-Moore, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit, follow @PivotLink at and

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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