SOURCE: Pixable

Pixable

February 28, 2011 12:00 ET

Pixable Launches Photofeed for the iPad to Bring Order to Facebook Photos

Proliferation of Social, Photo Sharing Tools Drives User Demand for Elegant Solution to Browse and Share Photos on the World's Most Popular Tablet

PALM DESERT, CA--(Marketwire - February 28, 2011) - DEMO Spring CONFERENCE -- Pixable (www.pixable.com), the leader in online photo aggregation, today introduces Pixable Photofeed for the iPad, a Facebook app that helps users bring order to the billions of photos online on Facebook through the world's most popular tablet. Pixable Photofeed is the first app of its kind to help people better explore, interact, and share the growing number of photos they have access to on Facebook, within a beautiful and elegant interface.

The sheer volume of photos on Facebook is overwhelming, and users are missing important moments in their lives simply because of this unwieldy, perpetually-growing photo stream. Pixable's customized feed delivers the photos that matter most. It makes them findable and discoverable, and brings order to the chaos of an explosive web of pictures without an index or directory.

Pixable Photofeed launched in January 2011 in public beta as a free app available to all Facebook users. In less than a month, it has generated a following of 170,000 users. Photofeed has sorted and ranked over 10 billion photos, and its users average around 97,000 photos in their networks. Pixable plans to help its users aggregate and organize photos from other photo sharing sites in the near future, as well.

"Response to our web app has been fantastic, and it's a natural next step to bring this solution to the iPad -- a device built to show off media like photos and video," said Inaki Berenguer, founder, Pixable. "Our goal at Pixable is to be a tour guide to help people navigate the online photo chaos. Now people can easily discover and view the photos that are most important to them. We will continue to refine the Photofeed app, and bring the Pixable experience to more devices in the very near future."

"Demand for tablets is exploding, primarily because these devices present new levels of convenience, and an unprecedented, attractive way to browse media," said Matt Marshall, executive producer of DEMO. "The iPad is driving a pivotal moment in the way people browse and share photos. Pixable Photofeed sits at the intersection of the tablet and photo sharing paradigm shift, and solves a major problem for Facebook users -- the ability to easily browse and organize photos from across their network, and to make sure they see photos from the most important people in their lives."

Pixable Photofeed is a free application that offers a unique, customized view of photos by sorting them into customizable categories, such as "top photos of the day," "family photos," or "best of the month," and displaying them in an attractive, full size format.

The heart of Pixable Photofeed is its WonderRank (patent pending) technology, which analyzes dozens of variables associated with a Facebook account, to act as a personal "photobot" scouring Facebook for the photos that users will find most interesting. This targeted experience is enhanced by the ability to "follow" friends, and receive notifications when they comment on, are tagged in, or upload new photos. This is key for anyone looking to keep up with happenings in their social circle like parties, weddings, newborn babies, or travel adventures.

To access Pixable Photofeed, download it from the app store, go to http://apps.facebook.com/pixable or www.pixable.com.

About Pixable
Founded in 2009 by three MIT graduates, New York-based Pixable has already enabled over a million users to manage and enjoy their online photos, and was the first online photo service to allow users to print their Facebook photos. It is now the best destination to browse, search, and enjoy photos on social networks. The company has been featured in The New York Times, BBC, Newsweek and CNN, and was recently highlighted as one of the coolest companies to work for by Time Out Magazine. For more information, visit www.pixable.com, Pixable on Twitter, or Pixable on Facebook.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

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