June 04, 2015 09:00 ET Enters the Fashion World With Customizable Tote Bags

Artists Create More Than 10 Million Tote Bags Within the First 24 Hours

SANTA MONICA, CA--(Marketwired - June 04, 2015) -, the world’s largest online art site, has entered the fashion business with a new line of tote bags designed by hundreds of thousands of artists and photographers from all over the world. In less than 24 hours, more than 10 million professionally designed tote bags were uploaded to the site, each of which can be purchased online and shipped worldwide within 2 - 3 business days.

“This is one of the most exciting times in the history of our business,” noted Sean Broihier, CEO of “We’ve spent nine years building a community of incredibly talented artists and photographers who use our platform to sell their images as canvas prints, framed prints, greeting cards, and other print-on-demand products. Now, for the first time ever, they get to apply their talents to the world of fashion. The response from buyers and sellers has been overwhelming.”

In preparation for the new product launch, underwent a six-month redesign to allow their contributing artists to instantly transform their images into new products with a single click. “We launched our new product interface in May, and the first real test of its capabilities didn’t arrive until we debuted tote bags this month,” said Broihier. “We told our artists that they could start selling tote bags on a Thursday, and by Friday, we had more than 10 million designs up for sale. Orders began pouring in immediately.”

Tote bags are available in three different sizes (13” x 13”, 16” x 16”, and 18” x 18”) and include a 1” wide shoulder strap for easy carrying. Each bag is made from 100% poly poplin and gets double-stitched at each seam and stress point for added durability. The artist’s design is printed onto the exterior surfaces of the tote bag (front and back), and the interior surface includes a black-laminate lining for quick wipe-cleaning. Each tote bag can also be machine washed in cold water.

Buyers can browse through millions of tote bags which have been uploaded to by artists and photographers from all over the world, and they can also create their own customized tote bags using personal photos from Facebook, Dropbox, Instagram, and their personal computers.

Each tote bag is produced at’s manufacturing facility in North Carolina and shipped to any destination worldwide within 2 - 3 days of ordering.

“When you combine our e-commerce technology with the artistry of hundreds of thousands of artists and photographers, it’s really amazing to consider what’s possible,” noted Broihier. “We debuted a new fashion line with millions of tote bags, and just like that, hundreds of thousands of artists and photographers from all over the world became fashion designers. We’ve got a long list of new products in the pipeline that we can activate just as quickly and a world-class community of artists ready to start selling them.”

For more information, visit or follow on Facebook or Twitter.

About has revolutionized the way that artwork, home décor, fashion, and apparel are bought and sold around the world. With a few clicks, artists and photographers can upload their images to, set their prices for a variety of print-on-demand products, and then sell those products to a global audience of online buyers and mobile app users. fulfills each order at one of their eight global production facilities on behalf of the artists, and all products are delivered to the buyers with a 30-day money-back guarantee. connects buyers and sellers via its online marketplace, mobile apps, Facebook apps, brick-and-mortar retailers, embeddable widgets, white-labeled websites, and open-source APIs. The entire business was built by a single programmer in 2006 and continues to be run by the world’s most efficient staff to this day. They don’t have investors. They don’t have a board of directors. They rarely make public appearances. They just churn out amazing products and incredibly powerful tools to connect buyers and sellers all over the world. #TheBiggerPicture.

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