Tira Wireless Inc.

Tira Wireless Inc.
Pixiem, Inc.

September 13, 2005 08:00 ET

Pixiem Advances Mobile Content Deployment Capabilities with Tira Jump Product Suite

TORONTO, ONTARIO--(CCNMatthews - Sept. 13, 2005) -

Game Publisher Selects Tira Wireless' Technology to Bring its Portfolio of Games to Global Market

Tira Wireless, the premier provider of advanced technology for mobile content deployment, today announced that mobile game publisher, Pixiem, has licensed the Tira Jump Product Suite. Pixiem, Inc., a wholly owned subsidiary of Win Win Gaming, Inc. (WNWN.OB), develops, publishes and distributes a full portfolio of mobile applications - including Wimbledon 2005 and other branded extreme sports titles - in the US and International marketplaces.

Tira's patent-pending Jump technology platform is used by Pixiem to control, adapt and deploy its mobile content for global distribution. It provides Pixiem with the quality, consistency and control required to bring its consumer titles to market in a timely manner on multiple devices and operator networks.

"Jump is an integral component of our content deployment process. We use it not only to adapt our content, but to also manage our mobile content assets and control the flow of those assets from developer to the operator deck," said Hongsuk Lee, President and CEO of Pixiem. "Tira's depth of expertise on mobile content deployment - including the stringent requirements set by operators and extensive knowledge on the wide range of devices - enables us to significantly broaden our reach into new markets."

"We are pleased to add Pixiem to the growing roster of companies that recognize the value of Tira Jump in enabling the efficient control, adaptation and deployment of mobile content assets across a broad range of handsets, languages and mobile operator requirements," said Doug Barre, CEO of Tira Wireless. "Pixiem is using the Tira Jump Product Suite internally and also leveraging the services provided by Tira certified partners. This strategic yet flexible approach to mobile content deployment will ensure that Pixiem remains a competitive force in the growing mobile market."

Pixiem's distinctive high-quality graphics, game play and extreme sports titles focus on the growing youth market. Pixiem has established licensing agreements with some of the world's most recognized sporting brands and its mobile portfolio is distributed worldwide via leading mobile operators.

The Tira Jump Product Suite enables mobile content developers and publishers to control, adapt and deploy mobile applications across 350 different handsets, international languages and operator networks. To date more than 50 percent of the world's leading mobile content publishers have used Tira Jump technology to create and deploy more than 8,000 versions of today's top selling mobile games and applications in eight different languages around the world.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump enables the efficient control, adaptation and deployment of mobile content assets across a broad range of handsets, languages and mobile operator requirements. Tira's customers include Disney Mobile, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com.

About Pixiem, Inc.

Win Win Gaming's Pixiem subsidiary develops and publishes licensed mobile games and applications for top brand names in sports and entertainment. Pixiem's licensed games are distributed through carriers operating in North American, South American, Asia and Europe. In May 2005 Pixiem became a wholly owned subsidiary of Win Win Gaming, Inc. For more information, visit www.pixiem.com.

About Win Win Gaming, Inc.

Win Win Gaming Inc. develops mobile and lottery games for multi media under licenses and agreements with sports, entertainment, and government/public-welfare entities. Services and support include market analysis, materials design, marketing/promotions, operations management, technology, and infrastructure for specific customer/market requirements. For more information visit www.winwininc.com.

NOTE: Tira Wireless is a registered trademark. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

Safe Harbor Statement:

The information in this release includes certain forward-looking statements, including, but not limited to, statements regarding our ability to produce other mobile games, our ability to generate revenues from the production and sale of these games, our ability to launch games for our sports and entertainment partners, and the global wireless market. Actual results may differ materially from the results expressed in the forward-looking statements due to factors including, but not limited to, uncertainties regarding market conditions, popularity of tennis, demand for the game, ability of parties to perform under the agreements, the Company's ability to raise additional capital; ability to compete with other games in the market, companies that may be more experienced and better capitalized; changes in domestic and foreign laws; regulations and taxes; changes in economic conditions; uncertainties related to the legal systems in the Company's markets, economic, political, and social events in the Company's markets; securities markets trends; Securities and Exchange Commission regulations which affect trading in low-priced securities; and other risks detailed in the Company's filings with the U.S Securities and Exchange Commission.

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