May 07, 2008 10:00 ET

Pixim Digital Pixel System Technology Powers the New Vista VIRD Dome Security Camera

Pixim's Digital Imaging Technology Enables the Vista Dome Camera to Produce Clear, Accurate Images in All Lighting Conditions

MOUNTAIN VIEW, CA--(Marketwire - May 7, 2008) - Pixim Inc., a leading provider of image sensors and processors for enterprise security cameras, announced that its award-winning Pixim® Digital Pixel System® technology has been incorporated by Vista into the recently introduced VIRD wide dynamic range security camera (product code VIRD3V9DN/WDR).

Vista will be demonstrating the new Pixim-powered impact resistant dome camera on the Norbain stand 12042 at IFSEC, being held May 12-15 in Birmingham, U.K.

The Vista VIRD camera uses Pixim's Digital Pixel System technology to produce clear, accurate images in all lighting conditions -- even in environments where the scene includes both internal and external light sources. Pixim's technology enables each of its hundreds of thousands of digital pixels to work as individual, self-adjusting cameras, thereby accurately capturing highlights and lowlights in the same scene. Pixim's Digital Pixel System also delivers the highest resolution and natural color available today, while eliminating noise and glare.

"The Pixim Orca chipset produces industry-leading images, even in very high-contrast environments and other difficult lighting conditions," said Andrew Pigram, Vista brand director. "Incorporating the Pixim technology into the Vista VIRD camera significantly expands our market opportunity, delivering a solution that captures crisp, clear images across myriad applications."

The new Pixim-powered Vista VIRD camera complements the current family of Vista dome cameras, adding the ability to perform well under variable and extreme lighting conditions. It is fitted with a Manual White Balance feature for maintaining correct color balance and, because it is a true day/night camera, it ensures that correct, high-quality color images are produced during the day and monochrome images at night.

In addition to the Pixim-provided imaging capabilities, the Vista VIRD dome offers distinct advantages for camera installers and end-users alike, including a vari-focal lens; sturdy toughened polycarbonate casing that resists impact, corrosion and weather; fine-adjustment three-axis gimble for mounting on either a ceiling or wall; a removable strip that allows installers to use the same dome in both a flush- or surface-mounted application; easy, menu-driven set-up and control of advanced as well as basic features; and 12V/24V flexible operation that is suitable for use in all low-voltage applications.

"Vista is the U.K.'s best-selling brand of CCTV equipment, and their choice of our Digital Pixel System technology demonstrates their commitment to providing their customers with the best-quality video images for a wide range of security applications," said John Monti, vice president of marketing and business development, Pixim. "With the majority of applications today reporting variable lighting conditions, we know that this new Pixim-powered Vista VIRD camera will be appreciated wherever highest-quality images are valued by security professionals."

About Vista and Norbain

Norbain SD, with headquarters in Reading, Berkshire, is the U.K.'s largest distributor of electronic security solutions. Through its export division, Norbain sells into 77 countries across five continents. Norbain is the home of Vista, the U.K.'s best-selling brand of electronic security equipment. Additionally, Norbain supplies a wide variety of standalone and networked CCTV and Access Control systems for installation in a diverse array of environments -- and the company is highly regarded for its excellent technical support, extended warranties, training services, fixed-price repairs, rental services and innovative leasing packages.

About Pixim

Pixim Inc. has developed an imaging technology that revolutionizes the way video cameras capture and process images. Unlike traditional cameras, where each pixel cannot adjust to highlights and lowlights in the same scene, Pixim's patented Digital Pixel System® technology empowers hundreds of thousands of pixels to act like individual cameras constantly self-adjusting. This all-digital system enables Pixim-powered cameras to efficiently capture the whole picture, regardless of lighting condition or application -- thus securing the highest resolution, natural color and clarity, while automatically eliminating image-compromising visual noise (e.g., glare, reflections). The result is more than superb image quality; it is accurate, actionable information that gives users the strength of certainty.

Pixim chipsets are incorporated into more than 200 security camera models that ship to more than 70 countries worldwide. Visit for a complete listing of Pixim-based cameras. For general information, visit or call Pixim's headquarters in Mountain View, Calif., at (650) 605-1107.

For more information on the Vista VIRD dome camera, please visit

Pixim and Digital Pixel System are registered trademarks of Pixim, Inc.

Product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

  • Contact:
    Susan Lider
    Public Relations for Pixim Inc.
    Email Contact