SOURCE: Pixim Inc.

September 23, 2007 20:00 ET

Pixim Inc. Announces That RTI Industries Company Ltd. Will Distribute Pixim Chipsets to Expanding China Security Camera Market

Distribution Agreement Further Expands Pixim's Presence in China

MOUNTAIN VIEW, CA and HONG KONG--(Marketwire - September 23, 2007) - Pixim Inc., a leading provider of image sensors and processors for enterprise security cameras, announced that it will partner with RTI Industries Company Ltd. to distribute Pixim chipsets and camera reference models throughout Greater China. Pixim chipsets are known for setting the security camera industry standard for wide dynamic range (WDR) to deliver the best image quality and color rendition possible, 24/7.

"Pixim chipsets are sought after by China's security camera manufacturers because they are known to deliver the best image quality," said Arthur Chau, chief executive officer (CEO) of RTI. "RTI's motivated and sophisticated sales and technical teams look forward to representing Pixim and meeting the needs of Greater China's burgeoning security camera industry."

According to the South China Morning Post, China's surveillance and equipment market is projected to grow to $33.9B in 2009, a growth of 381% since 2006.

RTI will distribute Pixim's complete digital imaging system, which consists of a family of image sensors, image processors, camera reference design kits, and key software and algorithms that allow camera developers to easily design and build high-quality, advanced-featured cameras.

"For Pixim, RTI is well positioned to address the fast-expanding demand for our Orca chipsets and camera reference design kits in the PRC," said Alfred Chou, Pixim's sales and marketing manager for Greater China. "RTI will generate sales and provide application engineering services and technical support to manufacturers throughout Greater China who are looking to deliver Pixim chipset-enabled security cameras."

With the addition of RTI, Pixim now has five strong representatives across China and Taiwan. Pixim's other representatives are BridgeHub and SEED Electronic Technology in China and Weikeng Industrial Co. Ltd. and Johnmarc Industrial Corporation in Taiwan.

About RTI

Established in 1989, RTI is a leading value-added reseller (VAR) serving the wireless communications, network infrastructure and consumer electronics markets in Hong Kong and the People's Republic of China (PRC). RTI sells a broad range of semiconductor products. With facilities in Hong Kong and five branch offices in the PRC -- Beijing, Shanghai, Xiamen, Chengdu and Shenzhen and highly motivated and sophisticated technical work force -- RTI enjoys strong relationships with Greater China's suppliers and customers and maintains both professional and personal relationships with these companies.

About Pixim

Pixim Inc. has developed imaging technology and products that revolutionize the way video cameras capture and process images. Pixim's patented Digital Pixel System® (DPS) silicon and software technology produces superior pictures under a wide variety of lighting conditions. Pixim chipsets are incorporated into more than 100 security camera models that ship to more than 60 countries worldwide. Visit www.pixim.com/cameras for a complete listing of Pixim-based cameras. For general information, visit www.pixim.com or call Pixim's headquarters in Mountain View, CA. at (650) 605-1107.

Visit Pixim at ASIS International 2007, Booth #3071, September 24-27, at the Las Vegas Convention Center, Las Vegas, Nev., USA.

Pixim® and Digital Pixel System® are registered trademarks of Pixim Inc.

Product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

  • Contact:

    Edmond Wong
    For RTI Industries Company Ltd.
    (852) 2795 7421
    (852) 9308 8335

    Alfred Chou
    Sales and Marketing Manager, Greater China for Pixim Inc.
    852 9170 6443 (international)
    91706443 (local)
    Email Contact

    Gloria Reiss
    Public Relations for Pixim Inc.
    831-471-0100
    831-234-6100 (mobile)
    Email Contact