SOURCE: Pixim Inc.

September 23, 2007 20:00 ET

Pixim Inc. Announces That SEED Electronic Technology Will Distribute Pixim's Orca Chipset and Camera Reference Models for Video Surveillance in China

Distribution Agreement Further Expands Pixim's Presence in China

MOUNTAIN VIEW, CA and HONG KONG--(Marketwire - September 23, 2007) - Pixim Inc., a leading provider of image sensors and processors for enterprise security cameras, announced that it has teamed with SEED Electronic Technology in China to distribute Pixim's Orca chipset, camera reference models and award-winning Digital Pixel System® (DPS) technology. In addition to selling and supporting Pixim products, SEED plans to provide a total turnkey TCP/IP security camera that incorporates Pixim DPS for customers in Greater China.

Pixim is renowned for its patented DPS technology that uses "multi-sampling" to deliver superior picture quality in both normal and Wide Dynamic Range (WDR) scenes in any lighting conditions. Greater dynamic range significantly improves image quality and color accuracy, critical for positive subject identification in video surveillance applications.

SEED, a privately held high-tech Chinese company, is the largest DSP equipment and product supplier in China. It has built its reputation on delivering market-specific solutions and exceptional training and technical support, and it is known for its comprehensive understanding of IP cameras.

"Pixim's WDR image capture and processing competencies, coupled with SEED's experience with high-speed digital design, will create security cameras that deliver superior data for storage and information analysis -- essential components to improving DVR surveillance systems," said Richard Yu, general manager of SEED Electronic Technology and president of its SEED DSP Electronics division. "Pixim products will help SEED and our customers develop next-generation capabilities for security cameras, especially the digital requirements of networked cameras."

"Customers of Pixim Orca chipsets and camera reference designs will benefit from SEED's experience designing and delivering DSP boards, coupled with their excellent field application engineering (FAE) support to ensure customer success," said Alfred Chou, Pixim's sales and marketing manager for Greater China.

"There is strong growth potential in the Greater China market and demand for additional infrastructure, as the economy evolves and the authorities seek to improve homeland security," notes Daniel Meron, technology research analyst for RBC Capital Markets. "The upcoming Olympics are an example of increasing needs for public security, while the sweeping Peaceful Cities initiative passed into Federal Law in January 2006, emphasizes China's long term commitment to meeting those increasing security needs."

With the addition of SEED, Pixim now has five strong representatives across China and Taiwan. Pixim's other representatives include: BridgeHub and RTI Industries Company Ltd. in China, along with Johnmarc Industrial Corporation and Weikeng Industrial Co. Ltd in Taiwan.

About SEED

SEED is a leading supplier of DSP technology and applications support in China and the only TI DSP Product Reseller and Third Party Qualifier in China. While focusing on DSP market cultivation, SEED prides itself in product quality and technical support services. SEED was the first company in this industry to pass the ISO9001 Quality System Certification. SEED has an excellent track record and provides its customers with successful solutions for communications, power, industrial control, information and household appliance markets through its specialized, high quality and energetic team.

About Pixim

Pixim Inc. has developed imaging technology and products that revolutionize the way video cameras capture and process images. Pixim's patented Digital Pixel System® (DPS) silicon and software technology produces superior pictures under a wide variety of lighting conditions. Pixim chipsets are incorporated into more than 100 security camera models that ship to more than 60 countries worldwide. Visit for a complete listing of Pixim-based cameras. For general information, visit or call Pixim's headquarters in Mountain View, CA. at (650) 605-1107

Visit Pixim at ASIS International 2007, Booth #3071, September 24-27, at the Las Vegas Convention Center, Las Vegas, Nev., USA.

Pixim® and Digital Pixel System® are registered trademarks of Pixim Inc.

Product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

  • Contact:

    David Shen
    Marketing Director
    Tel: +86-021-63276977
    Fax: +86-021-63270962
    Email Contact

    Alfred Chou
    Sales and Marketing Manager
    Greater China for Pixim Inc.
    852 9170 6443 (international)
    91706443 (local)
    Email Contact

    Gloria Reiss
    Public Relations for Pixim Inc.
    831-234-6100 (mobile)
    Email Contact