Pixman Nomadic Media Inc.

Pixman Nomadic Media Inc.

September 01, 2009 13:12 ET

Pixman Nomadic Media Delivers Summer Campaigns for RIM, Labatt, Unilever and Many Others

MONTREAL, QUEBEC--(Marketwire - Sept. 1, 2009) - It's been a summer full of projects for Pixman Nomadic Media Inc. (TSX VENTURE:PMN) (the "Corporation"). In addition to the integrated deployment of its products and the development of its Pixpal® technology, the Corporation undertook several campaigns for major brands.

Research in Motion (RIM) once again called on the Corporation's solutions to promote its latest smart phones. The campaign, which took place for the first time in the international market, specifically in England, was designed to stimulate sales of the new BlackBerry Storm among young technophiles. Pixman ambassadors informed consumers about the product's many advantages and directed them to points of sale.

In Latin America, it was Unilever's turn to avail itself of the Corporation's proposal to increase in-store sales. The worldwide supplier of personal care products made use of Pixman teams to promote Dove soap in points of sale. Participants were invited to enter the Dove challenge to try out the product and gain a chance to win numerous prizes. Unilever was thus able to extend its relationship with consumers beyond the in-store campaign.

In the automobile industry, Subaru was seeking to stimulate vehicle sales among business professionals in Colombia. The firm selected the Corporation's Web applications to identify potential clients and encourage them to take a test drive. In the heart of Bogota's business district, participants were able to book appointments at their convenience using Pixman systems. This approach enabled the consumer to establish a voluntary relationship with the car dealership, which in turn obtained access to an already qualified and preferential client base. As a result, the conversion rate of test drives into vehicle sales exceeded Subaru's objectives.

The Corporation was also present at two major festivals in Canada: the Just for Laughs Festival (JFLF) in Montreal and the Calgary Stampede. At the JFLF, Labatt Breweries and its agency Publicis called on the Corporation's interactive solutions to promote the popular brand Labatt Blue. Pixman ambassadors photographed festival-goers and invited them to go on-line to retrieve their photo. More than 2,000 participants received a souvenir of their attendance at the festival. Labatt thus has access to a significant database for promoting its future events. At the Calgary Stampede, Pixman ambassadors were deployed to direct attendees to the BMO Financial Group booths.

In addition, the Corporation will begin the second phase of its project for Chase Bank in September. This new phase will call on the Corporation's Web applications by bringing the virtual and the real worlds together. To achieve this, the Corporation created a micro-site where participants will be able to interact with the brand.

"Consumers increasingly demand that the brand listens to their concerns," says Cristina Romero, Vice-President, Sales & Marketing of the Corporation. "Pixman solutions enable a brand to first engage consumers in an effective dialogue, and then to mobilize them toward a cause or a product corresponding to their needs. The power of this conversation is the key to establishing a trust-based relationship. The consumer, feeling listened to, is thus more receptive."

"Pixpal technology will enable a further strengthening of this relationship by integrating various communication platforms and a collaborative space," explains Philippe Gribeauval, the Corporation's President and Chief Executive Officer. "We will be able to offer brands the ability to collect value-added data from consumers and to create communities where consumers can interact with each other and with their favourite brands."

"Pixpal is progressing rapidly thanks to the implication of Mr. Daniel Langlois, Founder and Executive Chairman of the Board, in the project," added Mr. Gribeauval. "We are confident that a complete version of the product will be launched on schedule. We are excited by the latest applications that we've developed and that we are currently testing. The results are very positive."

About Pixman Nomadic Media Inc.

Pixman Nomadic Media (www.pixman.com) is a tactical marketing corporation offering a range of innovative platforms and interactive and digital applications to connect brands with consumers in the real and virtual worlds. Firmly established in over 25 countries thanks to its extensive network of value-added resellers, the Corporation's solutions can be deployed effectively in any major market. Common shares of Pixman Nomadic Media Inc. are listed on the TSX Venture Exchange under the symbol "PMN.V".

Forward Looking Statements

This news release contains forward-looking information. These statements relate to future events or future financial performance and reflect management's current expectations and assumptions. Such forward-looking statements reflect management's current beliefs and are based on information currently available to Pixman Nomadic Media Inc's management. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward-looking statements, including technological changes. The purpose of the prospective financial information or the financial perspectives that may be contained in this press release is to inform the reader of management's expectations and may not correspond to other purposes. These forward-looking statements are made as of the date hereof and Pixman Nomadic Media Inc. does not assume any obligation to update or revise them to reflect new events or circumstances, except where indicated by the relevant Securities Act.

The TSX Venture Exchange has not reviewed and does not accept any responsibility for the adequacy or accuracy of this release.

Contact Information

  • Pixman Nomadic Media Inc.
    Philippe Gribeauval
    President and Chief Executive Officer
    514-845-9669, ext. 237
    Toll free: 1-877-PIXMAN-1
    Investor Relations:
    Evolution Group Inc.
    Sylvain Archambault
    Toll free: 1-866-703-4887