SOURCE: Pixorial


July 17, 2012 13:32 ET

Pixorial and Balfour Revolutionize the Yearbook -- With Video

New Platform to Transform the Way School Memories Are Captured and Shared

ENGLEWOOD, CO--(Marketwire - Jul 17, 2012) - Pixorial Inc., has partnered with Balfour to revolutionize school yearbooks with the introduction of a video platform for uploading, editing and sharing videos of the school year. The platform empowers students, teachers and the community to show their pride by sharing their video moments through a multi-media yearbook.

With Balfour, Pixorial is helping to extend the memories that can be captured on video during a school year. Until now, yearbook print deadlines meant that yearbooks could not cover activities at the end of the school year, and there was no easy way to include video content. Now, schools will have the opportunity to capture and share the entire year's memories, including spring sports, school plays and concerts, prom and graduation.

"Our goal has always been to provide the best products for capturing school memories. Our partnership with Pixorial is perfectly aligned with that goal. We are pioneering the next generation yearbook with the addition of video. Now students and their families can participate, record and relive some of the most important years of a person's life through video," said Mike Cobb, Director of Marketing at Balfour.

Going beyond photos and providing access to school-specific video provides students and their families with a whole new way of commemorating their school experience.

"Working with Balfour, we're revolutionizing the traditional yearbook," said Andrés Espiñeira, Pixorial's founder and CEO. "This partnership exemplifies our goal to liberate memories, new and old. Imagine watching that game-winning touchdown or memorable scene from the school play in five, ten, or even 20 years. This is where technology really makes a difference."

About Pixorial Inc.
Pixorial is the video storytelling platform that empowers you to create, share and collaborate on your videos. It's never been this simple to organize, edit, and enjoy your favorite video moments old and new. With Pixorial, everyone is a storyteller. Bring your video stories to life on the only video platform winner of the Computerworld Laureate award. For more information, visit

About Balfour
Balfour is a premier provider of school spirit and recognition products for students, military personnel and professional sports teams nationwide. Headquartered in Austin, Texas, Balfour has provided class rings, yearbooks, graduation products, varsity letter jackets, athletic championship jewelry, military products and affinity jewelry to schools and organizations for nearly 100 years. Balfour is owned by Commemorative Brands, Inc., a company of American Achievement Corporation (AAC). AAC is a portfolio company of Fenway Partners.

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