SOURCE: Pixorial

Pixorial

August 22, 2012 08:00 ET

Pixorial and Rumblefish Partner to Bring Soundtracks to Social Video

Soundtrack Recommendation Tools Provide Access to Over 1 Million Songs for Videos Created by Pixorial Users

ENGLEWOOD, CO and PORTLAND OR--(Marketwire - Aug 22, 2012) - Pixorial, the easy-to-use online video platform, has signed an agreement with Rumblefish -- the leader in music licensing for online video -- to provide its users with access to the world's largest copyright-cleared soundtrack catalog. With this partnership, Pixorial will offer a diverse catalog of music to its consumers for use in their videos created with Pixorial. Offering access to all features of the Rumblefish music search and recommendation tools, the Pixorial product line on all platforms will give users the ability to add soundtracks to their videos. The enhanced music library in Pixorial's video platform is expected to roll out this year.

"This partnership makes it even easier for anyone to create memorable videos," said Andrés Espiñeira, Pixorial founder and CEO. "We're removing one of the biggest hurdles faced by anyone who has ever tried to add a song to a video and share it publicly. Now, we provide our users with access to music previously only available to major motion picture producers and advertisers."

Today, millions of people share videos online and often add songs without understanding the complex copyright and licensing issues that accompany sharing that content. As the social video market grows, so does the need to provide resources that make it easy for consumers to create and share better content. Rumblefish, through research, has found that apps with soundtrack search tools have soundtracks in six times more videos than apps that only offer users music from their personal libraries, showing strong user demand.

Integration with the Rumblefish API allows Pixorial to easily integrate the vast music catalog with its video platform. Pixorial users will be able to legally add music to their video creations, with access to the full complement of the built-in Rumblefish soundtrack search and recommendation tools. With features including MoodMap, What's the Occasion and Editor's Picks, finding a soundtrack is now as easy as selecting a greeting card. Users simply pick the mood or occasion for their video and get intelligent recommendations. Soundtrack recommendations include music from over 100,000 different artists and labels, including APM Music, CD Baby and Indaba.

"The perfect soundtrack turns a simple video into a compelling story, and telling great stories is what Pixorial is all about," said Paul Anthony, founder and CEO of Rumblefish. "More and more users are turning to video to express themselves and share the most important life moments with friends and family. Pixorial can now help its users find just the right soundtrack for any special moment, whether it be a wedding, skateboarding session or summer barbeque."

About Pixorial Inc.
Pixorial is an award-winning video storytelling platform that empowers you to create, share and collaborate on your videos. It's never been this simple to organize, edit, and enjoy your favorite video moments old and new. With Pixorial, everyone is a storyteller. Bring your video stories to life on the only video platform winner of the Computerworld Laureate award. For more information, visit www.pixorial.com.

About Rumblefish
Rumblefish is the largest provider of music soundtracks for social media, with millions of online videos via its product Friendly Music (www.friendlymusic.com). Through its API, SDK and Storefront offerings, the platform allows partners to offer soundtrack functionality for web and mobile applications, and provide access to the world's largest copyright-cleared soundtrack catalog with more than 1 million tracks. The company makes soundtracks for online video easy and legal, and has issued more than 6 million licenses, paying millions in royalties to its artists. Rumblefish partners include YouTube, Animoto, Socialcam, Klip, Virtual Active, Amazon Studios and Google. The company can be found at www.rumblefish.com and is headquartered in Portland, OR.

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