SOURCE: Quigo

February 28, 2007 09:55 ET

Pixsy and Quigo Announce Strategic Partnership to Develop Customized Visual Search Engines

Quigo's AdSonar and Pixsy's Media Search Platform Monetize Web Publishing

NEW YORK, NY and SAN FRANCISCO, CA -- (MARKET WIRE) -- February 28, 2007 -- Quigo, a pioneer and leading provider of site and content-targeted, auction-based advertising and Pixsy Corporation, a media search platform that powers private label image and video search engines, today announced a strategic partnership. Under the agreement, Quigo and Pixsy will create private-label, location- and topic-specific visual search portals that will include relevant visual content along with contextualized, performance-based advertising. Pixsy will also deploy a private label version of Quigo's AdSonar platform on its sites.

Pixsy's Media Search Platform will enable consumers to search for multimedia content including videos and images of local points of interest or relevant topics such as entertainment, hotels, museums, sporting events or restaurants. These targeted portals will integrate with Quigo's AdSonar online ad network, which will enable local and national advertisers to offer content-targeted messages on a pay-for-performance basis.

The first deployments are scheduled to launch later this quarter. Pixsy will use its proprietary technology to capture, index and deliver the most current and relevant thumbnail images and video. Users will be able to access this rich, location- and topic-specific visual content when they search for keywords such as travel, hotels, restaurants, nightlife, golf or shopping. Quigo will deploy a customized private-label version of its AdSonar platform to enable local and national marketers to bid on pay-for-performance advertising that will be targeted to the video and image content on these sites. Content and advertising will be dynamically updated to provide a compelling consumer experience.

"As Pixsy deploys its customized visual search application across the web in the coming months, private label versions of AdSonar and Pixsy's Media Search Platform will help publishers build their own multi-media search engines powered by performance marketing programs," says Henry Vogel, Quigo's Chief Revenue Officer. "And unlike solutions that outsource this capability to other blind networks, publishers who adopt our solution can best tailor their user experience, maximize their revenues and own the relationship with their advertisers."

"Quigo understands the power of Pixsy's media search technology to offer a more targeted solution to their extensive publisher and advertising network," says Pixsy CEO, Chase Norlin. "And, by leveraging Quigo's sophisticated content-targeting technology and pay-for-performance advertising platform, we will be able to offer users more relevant information, generate more revenue for publishers and offer advertisers greater value."

Pixsy Corporation (www.pixsy.com) is an award-winning media search platform that powers private label image and video search engines for online publishers. Pixsy has offices in San Francisco, CA and Seattle, WA and was founded by a team of engineers and business leaders hailing from Microsoft, Sony, and ValueClick.

Quigo (www.quigo.com) provides innovative, performance-based marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Fox News, Lonely Planet, Fodor's and the online publications of American Media, Trader Publishing, IDG and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and /or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Quigo was named AlwaysOn's 2007 Company of the Year and CEO Mike Yavonditte was selected as one of 2007's "Top 40 Under 40" by American Venture Magazine. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

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