SOURCE: Franchise Direct

Franchise Direct

August 16, 2011 09:30 ET

Pizza Franchises Are Booming in 2011 According to New Franchise Direct Report

ATLANTA, GA--(Marketwire - Aug 16, 2011) - Pizza franchises have built a strong reputation as some of the country's leading food businesses. In its latest examination of the pizza franchise industry, the 2011 Pizza Franchise Report, Franchise Direct (www.FranchiseDirect.com), a trusted source for franchise information, reveals that the pizza franchise industry continues to boom.

Pizza franchises have been at the forefront of the global expansion of franchised businesses. Despite its humble roots as an Italian street food, pizza can now be found in major cities in almost every country in the world. This transformation took place rapidly over the last 30 years thanks mostly to pizza franchises.

While many readers will be familiar with the history of success of the big four pizza franchises -- Domino's, Pizza Hut, Little Caesar's and Papa John's -- most will not know where the pizza industry is headed. The new Franchise Direct report explains the new directions for the industry. While the majority of pizzerias in America are independently owned and operated, pizza franchises remain a hugely exciting investment with plenty of built-in industry diversity.

Many factors underlie the current boom in pizza franchising, but it is clear, as the report states, that social media has played a major role in making pizza franchises relevant again. The renaissance of Domino's is a social media success story built on open transparency and online innovation. New apps, coupon giveaways and savvy use of websites like Twitter, Facebook and Foursquare have provided pizza franchises with a bold new avenue to attract new customers. Pizza franchises have also introduced expanded menus to capitalize on America's interest in healthier foods.

Most importantly, for entrepreneurs, this report, which was based on the analysis of 20 Franchise Disclosure Documents (FDD), outlines exactly how to open a pizza franchise. It talks prospective franchisees through the demands of opening and running a pizza franchise. This document is an invaluable resource for anyone searching for the ideal pizza franchise for 2011.

About Franchise Direct:
Franchise Direct (www.franchisedirect.com) is one of the world's leading portals for franchise and business opportunities. Started as a single website for the promotion of franchises in the US market in 1998, Franchise Direct now operates a suite of eight multilingual sites targeting North America and Europe. Their American center is in Atlanta, Georgia and they can be contacted on 1-866-325-9830.

Contact Information

  • Franchise Direct:
    1-866-325-9830