SOURCE: Franchise Direct

Franchise Direct

July 15, 2010 11:09 ET

Pizza Franchises Are Enjoying a Renaissance

ATLANTA, GA--(Marketwire - July 15, 2010) -  Americans love pizza and they love pizza franchises. Because of pizza's continuing popularity, Franchise Direct (www.FranchiseDirect.com) has examined the state of pizza franchising in its 2010 Pizza Franchise Report. After assessing the Franchise Disclosure Documents (FDDs) of 25 pizza franchises, Franchise Direct has found that pizza franchises have weathered the recession and are growing again.

As a meal, pizza's popularity via the medium of franchising remains incredibly strong. While 59% of American pizzerias are independently-run, franchises have almost 50% of the total pizza sales share. Franchise Direct's 2010 Pizza Franchise Report studies both the FDD's of market leaders like Papa John's and Pizza Hut and growing names in the industry like Papa Murphy's and Shakey's. As such, it provides invaluable information and analysis for entrepreneurs considering investing in a pizza franchise.

Like all businesses in America, pizza franchises struggled in the latter part of 2008 and throughout 2009, as the cost of ingredients soared and consumer spending dropped. But as the Franchise Direct report illustrates, pizza franchises, particularly those specializing in delivery and take-out, quickly regained their market share, thanks to their high-quality and affordable product.

Pizza franchises are both some of the country's oldest and most forward-looking food franchises. Three of America's biggest pizza franchises -- Domino's, Pizza Hut and Little Caesars -- have been in business for over 50 years. And while pizza hasn't changed much over the centuries, America's biggest pizza franchises are driving success in 2010 by tapping into the country's growing fascination with technology. Online and text-message ordering platforms are generating greater sales, while Papa John's is pioneering the use of green technology with new eco-friendly ovens. Domino's, meanwhile, boldly introduced a brand-new recipe to attract new eaters.

With over 68,000 pizza stores in America, consumers want a name they can trust when they order a pie. With sales up across the industry in the first quarter of 2010, Franchise Direct's latest report predicts that pizza franchises will enjoy greater success in the future as they give Americans the food they want, the way they want it.

About Franchise Direct: Franchise Direct (www.FranchiseDirect.com) is one of the world's leading portals for franchise and business opportunities. Started as a single website for the promotion of franchises in the US market in 1998, Franchise Direct now operates a suite of six multilingual sites targeting North America and Europe.

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