SOURCE: Pizza International

April 18, 2007 08:30 ET

Pizza International, Inc.'s Subsidiary, Look It's Me On TV, Offers Two New Personalized Entertainment Products With the Addition of Care Bears and Baby Genius Photo Personalized Children's DVDs

DELRAY BEACH, FL -- (MARKET WIRE) -- April 18, 2007 -- Pizza International, Inc. (PINKSHEETS: PZZL) announces today that its recently acquired Look It's Me On TV (, the distributor, reseller and retailer of photo personalized entertainment and educational products for children of all ages, has added legendary children's icons Care Bears ( and Baby Genius ( to its growing Photo Personalized children's DVD product line. Look It's Me On TV's new photo personalization allows any child to become part of the on-screen cartoon movie.

The Company's first new product, The Care Bears "Winter Adventure: I Can Do Anything," lets a child join the stellar Care Bears cast, which includes Grumpy, Tugs, Hugs and Champ, as they learn to overcome childhood winter fears. Look It's Me On TV begins distributing this 22-minute cartoon movie today as part the company's rapidly growing line of Photo Personalized DVD products.

Also today, the Company released the photo personalized Baby Genius DVD, entitled "Magical Musical Helper." Baby Genius remains true to its longstanding commitment to providing music-based products that are entertaining, educational, and beneficial to the wellbeing of infants and young children on a daily basis with its product offering with its characters like: Vinko, DJ, Tempo, Oboe and others, loved by young children throughout the United States.

Baby Genius allows for any child to become part of the wonderful adventure by putting the child directly into the action and DVD scenes with the legendary childhood characters, allowing the characters to directly interact with the child's character. In addition, several nursery rhymes are sang with the child during the adventure, including such classic childhood favorites as, "Old MacDonald Had a Farm," "Row, Row, Row Your Boat," "The Alphabet Song" and "The Farmer in the Dell."

"Our Photo Personalized DVD products are a delightful and creative way to communicate, entertain, and educate with your children. The legendary Care Bears are a prime example of how a group of adorable, furry friends, each with a special caring mission, can provide an interactive and entertaining environment for creative fun and educational learning. This year also marks the 25th Anniversary of the Care Bears, and we are extremely proud to add such an entertaining and educational icon in so many children's lives across America to our growing Photo Personalized DVD product line. We as a company promised a rapidly expanding product line and that is exactly what we are delivering," stated Tim Simpson, Chief Executive Officer of Pizza International, Inc.

In addition to the Care Bears and Baby Genius personalized photo adventures the Company's Personalized photo product line includes the popular "I Am The Amazing Spider-Man"™ -- based on the animated series (MTV), and Viacom's Nickelodeon's Dora the Explorer -- "Who's Birthday Is It?"

Look It's Me On TV focuses its emphasis on products for children that entertain and educate. The individually personalized products range in price from $29.95 to $39.95 and are available on-line at These products are offered through a partnership with PixFusion technology (, the next wave of personalization in consumer products. Through this partnership, Look It's Me On TV has all right to distribute, resell and retail these wonderful educational and unique DVDs.


Pizza International, Inc. was formed to answer current and future Internet preferences of families with children, couples, single adults, seniors, students, executives and office personnel seeking quality products and services that are easily accessible. Based on the fact that change is escalating, the company focuses on innovations and necessities capable of keeping up with technology and consumer demands. The company mission is to acquire or create unique Internet enterprises that offer but are not limited to the expedited access to entertainment, food, financial services, travel, learning, news and targeted information, and innovative consumer products through e-commerce. They also will provide a community of services that make Internet communication easier and safer. The first two acquisitions have included www.Pizza.Net, the largest Internet pizza search engine soon to incorporate online ordering and, offering custom photo personalized DVD cartoons that put any child in the picture.

ABOUT PixFusion, LLC

PixFusion was established in 2001 with offices in both New York City and Palm Beach, Florida, creates personalized branded video products and services using a patented technology. PixFusion, recently awarded an iParenting Media Award, has proprietary content agreements. The company has commercialized children's video products through its Kideo ( brand, for children ages one to seven. Kideo's existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long-standing patent portfolio.

Legal Notice Regarding Statements Including Those That Are Forward Looking

The statements in this press release regarding real or implied expectations with regard to the future impact on the company's results from acquisitions or developed properties are forward looking statements and are within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in the above document may also contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Although every effort has been made not to include statements that involve risk and uncertainties, that may be the case and such statements are subject to change at any time. There are no anticipated results detailed in the above statements, however, actual results may differ materially from expected or implied results.

Pizza International, Inc.
255 NE 2nd Avenue, Suite 231
Delray Beach, FL. 33444

Contact Information

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    Tim Simpson
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