SOURCE: Pizza Patron

Pizza Patron

June 15, 2009 11:02 ET

Pizza Patrón Announces "Mr. Troop Mom Campout at Home" National Online Sweepstakes

Nation's #1 Latin Pizza Brand Partners With Warner Home Video on Promotion

DALLAS, TX--(Marketwire - June 15, 2009) - Pizza Patrón, the country's premier Latin pizza brand, today announced the start of its national "Campout at Home Online Sweepstakes" featuring the upcoming Blu-ray® and DVD release of George Lopez's movie, "Mr. Troop Mom." The sweepstakes marks the company's first venture into online marketing.

The promotion, open to all U.S. residents age 13 or older, began June 8 and runs through July 12. During this time, pizza lovers and George Lopez fans alike can log on to www.pizzapatron.com and enter once a day for their chance to win a grand prize package that includes a flat screen TV, Blu-ray® disc player and a "Mr. Troop Mom" Blu-ray® disc. Twenty runner-ups will also receive a copy of "Mr. Troop Mom" on DVD.

"It takes a real man to be one of the girls," the "Mr. Troop Mom" movie tagline reads, setting the tone for the hilarious, G-rated comedy from Warner Bros. The movie airs June 19 on Nickelodeon and sales of the DVD and Blu-ray® begin June 23.

Fans that just cannot wait for the film to arrive in stores will be able to catch a sneak peek of the trailer on pizzapatron.com prior to the Nickelodeon broadcast. Web site visitors also have the option to download a variety of fun "Mr. Troop Mom" movie wallpapers for their computer desktops.

"The 'Mr. Troop Mom Campout at Home' promotion is a perfect fit for our brand," said Andrew Gamm, director of brand development for Pizza Patrón. "George Lopez is family friendly, has a huge and very diverse fan base and most importantly resonates strongly with our customers."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores, and strategic partnerships like this reinforce the concept's core values. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

About Pizza Patrón - Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 89 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

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