Pizza Patrón Reports 3.4 Percent Sales Increase in May

DALLAS, TX--(Marketwire - June 17, 2009) - Pizza Patrón, the premier Latin pizza brand, announced today system-wide comparable sales increased 3.4 percent in May, exceeding company expectations. The company was helped by strong sales of their new medium-sized AMIGO PIZZA™.

The AMIGO PIZZA™ was launched earlier this year under the banner "Un Amigo para Todos," or "An Amigo for Everyone." The campaign features three distinct "Choose Your Amigo" value options -- one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.

"Strong sales performance in May tells us that customers in the markets we serve continue to make Pizza Patrón their choice for quality, value and convenience," said Andrew Gamm, director of brand development for Pizza Patrón. "We are most proud when we can help turn an ordinary, everyday meal into a small celebration for families and friends, while keeping it easy on the pocketbook."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. While most companies merely market to Hispanics, the entire Pizza Patrón brand is centered on creating a unique experience that respects and honors the multifaceted traditions and heritage found within the Latin life.

Today, the company operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 89 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax