Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax
Pizza Patrón Reports 8.8 Percent Sales Increase in August
Positive Growth Continues for Nation's #1 Latin Pizza Brand
| Source: Pizza Patron
DALLAS, TX--(Marketwire - October 21, 2009) - Pizza Patrón, the premier Latin pizza brand,
announced today a same store comparable sales increase of 8.8 percent for
August 2009. The company attributes a recession-busting promotion,
increased ad spending and highly targeted marketing efforts to its increase
in sales and customer traffic.
The three month long, Monday through Wednesday 'Dia del Patrón' promotion
was successful in increasing both Pizza Patrón's market share and sales.
During the first three weeks after related direct-mail pieces arrived to
Dallas area homes, Pizza Patrón saw Monday through Wednesday same store
comparable sales increase nearly 50 percent over the same period last year
and the number of pies sold increased 115 percent over last year.
'Dia del Patrón' ran July through September in most markets and was
extended through October due to the customer response and high demand. The
promotion features the company's 12-inch medium Amigo Pizzas™ with
pepperoni priced at $2.99 each -- with no limit on purchases.
"We decided in late 2008 to focus on the neighborhoods within two miles of
each store in 2009, and it has worked tremendously. This customer
appreciation program has been very successful in each of the markets in
which it was launched," said Andrew Gamm, brand director for Pizza Patrón.
"The ultra-competitive pricing and unbeatable values have strengthened our
relationship with current customers and expanded our market share
tremendously this year."
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. While most companies merely market to
Hispanics, the entire Pizza Patrón brand is centered on creating a unique
experience that respects and honors the multifaceted traditions and
heritage found within the Latin life.
Today, the company operates 92 stores in six states and plans to have 750
stores nationwide within a decade. Approximately 93 percent of Pizza Patrón
restaurants in the U.S. are owned and operated by franchisees.
About Pizza Patrón - Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 92 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.