Pizza Patrón September Sales Increase 3.63 Percent

DALLAS, TX--(Marketwire - October 23, 2009) - Pizza Patrón, the premier Latin pizza brand, announced today same store comparable sales increased 3.63 percent in September. The company was helped by strong sales of their medium-sized AMIGO PIZZA™ and its industry-low retail price structure.

The AMIGO PIZZA™ was launched earlier this year under the banner "Un Amigo para Todos," or "An Amigo for Everyone." The campaign features three distinct "Choose Your Amigo" value options -- one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each. In addition, the AMIGO PIZZA™ is currently being featured in the company's 'Dia del Patron' promotion where customers can purchase an unlimited amount of pepperoni AMIGO PIZZAS™ every Monday, Tuesday and Wednesday for $2.99 through the end of October.

"Our AMIGO PIZZAS™ start at $4 every day for 1-topping," said Andrew Gamm, brand director for Pizza Patrón. "For over 23 years now, we have been committed to serving our customers high quality food at unbeatable, family-friendly values."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. While most companies merely market to Hispanics, the entire Pizza Patrón brand is centered on creating a unique experience that respects and honors the multifaceted traditions and heritage found within the Latin life.

Today, the company operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 92 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax