Pizza Pizza Limited

Pizza Pizza Limited

April 04, 2011 07:00 ET

Pizza Pizza App Sets New Standard in Delivery and Canadian Restaurant Industry

TORONTO, ONTARIO--(Marketwire - April 4, 2011) - Pizza Pizza, Canada's leading pizza operator, announces the launch of its first smartphone application for ordering and delivery. The launch is the first of its kind from a national Canadian-based pizza chain. The Pizza Pizza app is available at no charge for all iPhone®, iPod touch® and iPad™ models.

The easy-to-use application is as robust and intuitive as they come. Users have quick access to menu and specials information, promotional offers, and complete customization with countless individual topping and menu choices – all at the swipe of a finger.

The application works for delivery or pick up and includes a variety of payment options, including student meal card programs. The app also allows users to program their favourite orders and locations to a profile.

"Convenience is one of the reasons people enjoy pizza," said Paul Goddard, chief executive officer of Pizza Pizza. "We're very proud of our app's simplicity, it's unlike any other in our industry. This launch is an important part of our broader mobile strategy, which supports on many levels innovation, customer convenience and keeping up with mobile trends."

For a limited time, customers who place an order through the app will have the opportunity to scratch and win directly on their mobile device for the chance to win a variety of menu items. Prizes will be automatically added to the customer's cart for their next order.

The Pizza Pizza app can be downloaded from Apple's App Store(SM) and can be also found at www.pizzapizza.ca or Pizza Pizza's Facebook page at www.facebook.com/PizzaPizzaCanada. To use the application, customers will need to create an account with Pizza Pizza at no charge. Pizza Pizza expects to launch additional applications in the future.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company has been an innovative leader in the industry with the introduction of Canada's first centralized single number ordering system, an online web ordering system, wireless payment technology to the customer's door and the world's first insulated pizza delivery bag. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca and www.pizza73.com for more information.

Apple, the Apple logo, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

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