Pizza Pizza Limited

Pizza Pizza Limited

August 31, 2015 15:32 ET

Pizza Pizza is Ready to Go Back to School

Canada's leading pizza chain embarks on annual Frosh Week campus tour

TORONTO, ONTARIO--(Marketwired - Aug. 31, 2015) - Pizza Pizza, Canada's leading pizza chain, is kicking off its third annual Campus Tour on August 31, and making stops at 10 university campuses across Ontario and Quebec.

Pizza Pizza's ambassadors and food truck will be decked out in a festive pepperoni pizza print and spreading their love for all things pizza. The team will be giving away samples of pizza, featuring Pizza Pizza's new and improved recipe -- now made on a thinner crust, dusted with durum semolina flour and home-style sauce made from 100 per cent GMO-free, vine ripened tomatoes. The new recipe is rolling out across the country and these students will be among the first to give it a taste.

Students will be able to join in Pizza Pizza's new #ShareTheMoment campaign and win prizes by taking a photo in the pepperoni pizza photo booth and posting on social. Last year, over 16,000 slices of pizza were given away during the school visits.

"Students love pizza - it's delicious and convenient," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Our new pizza recipe is hot and fresh and packed with flavour. We know they're going to love it."

Pizza Pizza's Campus Tour takes place August 31 to September 15 and will be making stops at the following schools:

Carleton University in Ottawa, Ontario - August 31
McGill University in Montreal, Quebec - September 4
Concordia University in Montreal, Quebec - September 4
University of Ottawa in Ottawa, Ontario - September 6
Brock University in St. Catharines, Ontario - September 8
Laurier University in Kitchener, Ontario - September 9
McMaster University in Hamilton, Ontario - September 10
Western University in London, Ontario - September 11
Windsor University in Windsor, Ontario - September 15

About Pizza Pizza Limited

With over 730 locations spread across seven provinces, Pizza Pizza Limited is Canada's pizza pioneer and a quick-service restaurant leader. The company owns and operates two banners, Pizza Pizza and Pizza 73, which deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza has been guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service, continuous innovation and community involvement. Visit www.pizzapizza.ca and www.pizza73.com for more information.

A photo associated with this press release is available here: http://media3.marketwire.com/docs/PizzaPizza0831.jpg.

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