Pizza Pizza Limited

Pizza Pizza Limited

August 08, 2006 10:52 ET

Pizza Pizza Serves Up Summer Treats With Arrival of Steak and Mango Toppings

Attn: Food, Lifestyle & Trade

TORONTO, ONTARIO--(CCNMatthews - Aug. 8, 2006) - The aroma of steaks on the grill and the delicious taste of fresh mangos are reminders the summer season is in full swing. The sizzle and sweetness of summer have also arrived at Pizza Pizza restaurants across the province, with the addition of steak and mango to the list of more than 35 toppings at Canada's leading pizza maker.

"Adding these two items is a natural," said Pat Finelli, Vice-President of Marketing at Pizza Pizza. "Both of these food products are extremely popular among consumers. Grilling steaks on the barbecue is synonymous with the pleasures of summer, and we have been working for the last two years to develop the right ingredients to produce that same right-off-the-grill taste.

"Mangos, meanwhile, have worldwide appeal, and consumers, especially those in multicultural communities, should be very receptive to the addition of Mexico's finest mangos to our broad variety of toppings. Mangos are the perfect summer treat as a pizza topping."

The introduction of these new ingredients reflects Pizza Pizza's concerted effort to expand its customer base. The company has over time catered to an ever-expanding group of customers, especially different cultural groups and consumers seeking healthy and balanced alternatives.

Lean beef is an important source of 14 essential nutrients including high quality protein, iron, zinc and B vitamins. Canada's Food Guide to Healthy Eating encourages Canadians to enjoy two-to-three servings of meat and alternatives, such as lean beef, every day.

In addition to being an excellent source of Vitamins A and C and potassium, mangos contain beta carotene, are high in fibre, low in calories, fat and sodium, and are a healthy staple for one's daily diet.

"The timing of introducing these two new toppings could not be more appropriate," remarked Mr. Finelli. "For so many, eating steak or mango is one of the joys of summer. We're delighted that they can now add one or both of these ingredients when they order their favourite pizza at our Pizza Pizza restaurants."

Contact Information

  • For More Information & Product Shots:
    Torchia Communications
    Rachelle El-Achhab
    (416) 341-9929, ext. 225
    (416) 625-1808 (FAX)