Pizza Pizza Limited

Pizza Pizza Limited

April 01, 2011 09:35 ET

Pizza Pizza to Give Away Free Slices All of April

TORONTO, ONTARIO--(Marketwire - April 1, 2011) - Throughout the month of April, Pizza Pizza will give out free slices to anyone who performs a good deed: cell phone and handheld device recycling. The company's program, Cells for Slices, is celebrating its seventh year and has resulted in the collection of more than 5,100 devices. All of the proceeds from the recycling and refurbishing of used cell phones and handheld devices go to benefit Food Banks Canada and the food bank network as part of its Phones for Food program.

"A good deed never goes out of fashion and, quite frankly, neither does the promise of a free slice," said Pat Finelli, chief marketing officer for Pizza Pizza. "Participating is easy. Almost every household has at least one used cell phone, PDA or other gadget that it can donate."

The program seeks to re-direct previously used cell phones and handheld devices from landfills and encourage recycling of these instruments which, if not disposed of properly, can be hazardous to the environment. All devices are collected and processed for parts by GEEP (Global Electic Electronic Processing), with some sold to the refurbishment industry.

The average consumer will upgrade their cell phone or handheld device every two years. Ninety-six per cent of the materials in the average device are recyclable, and a recycled or refurbished device can yield between $2 and $5 for Food Banks Canada. 

"Food banks rely on generous donations from Canadians as well as contributions from local businesses" said Katharine Schmidt, Executive Director at Food Banks Canada. "Cells for Slices is another way for people to get involved and help us support the 870,000 individuals that access a food bank each month."

Visit to find a location near you to participate in Pizza Pizza's Cells for Slices program.

About Phones for Food

Phones for Food is an award winning handheld device recycling program launched by Food Banks Canada, the national charitable organization representing the food bank community across Canada. Since its launch in 2003, Phones for Food has generated over $600,000 and diverted approximately 400,000 wireless devices from landfills. Funds from this program support Food Banks Canada and the food bank community, to meet the short term need for food and find long term solutions to hunger. For more information, visit

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, chicken bites, family-sized pasta, shrimp and salads. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation. Visit and for more information.

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