Pizza Pizza Limited

Pizza Pizza Limited

December 02, 2013 10:00 ET

Pizza Pizza's New Loyalty Program Allows Customers to Earn "Dough"

TORONTO, ONTARIO--(Marketwired - Dec. 2, 2013) - Pizza Pizza, Canada's leading pizza chain, recently launched its "Club 11-11" loyalty program, which is exclusive to Pizza Pizza and offers a hybrid loyalty and gift card all-in-one. Consumers will earn dough for doing something they've been doing consistently, and increasingly, for more than 46 years: enjoying Pizza Pizza's diverse menu.

As an introductory offer, customers who enroll in the card-based program collect a 10 per cent credit on every walk-in or pick-up purchase made at any of Pizza Pizza's 390 restaurants in Ontario, Manitoba and Saskatchewan. The credit - called "Pizza Pizza Dough" - is automatically loaded on the loyalty card, separate from any pre-loaded cash amounts. On every 11th purchase, the earned "dough" from the previous ten purchases is unlocked for redemption on walk-in or pick-up purchases.

"We've always believed that customer loyalty deserves recognition and appreciation," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Over the years, we've tried to express our gratitude through seasonal promotions, contests and community sponsorships. Now, thanks to our new Club 11-11, we can provide new perks and rewards. We're delighted to thank our customers in this new, tangible and tasty way."

The program is the result of a new partnership between Pizza Pizza's marketing leadership team, and Givex, a Toronto-based technology company. Built-to-measure around Pizza Pizza's ambitious specifications, the proprietary software and technology is integrated with the chain's point-of-sale system, is simple to administer and, most importantly, it remains easy to understand for customers.

"Club 11-11 was built from the ground up and has some of the most customer-friendly features available today," said Mo Chaar, Director of Sales for Givex. "We've taken the time to build a platform that will serve Pizza Pizza and its customers for many years to come and with room for even more innovation."

"We've developed a framework that can keep up with our marketing concepts to benefit our customers," added Finelli.

Customers can join by picking up a free Club 11-11 card from any Pizza Pizza location in Ontario, Manitoba and Saskatchewan and registering online at in the Club 11-11 section. Existing Pizza Pizza gift cardholders can also register their cards to be a part of the new program.

"Pizza Pizza Dough" is collected through walk-in and pick-up orders only, but will eventually be expanded to delivery customers. To learn more about the Club 11-11 loyalty program, please visit

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada´s pizza pioneer and one of the country´s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, boneless chicken bites, pasta, Italian sandwiches and salads. The company is guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continuous innovation. Visit and for more information.

About Givex

Givex is a technology company offering clients a global reach with cost-effective gift card, omni-channel loyalty, analytics and cloud-based POS solutions. The company's core distinction is its ability to take on the tough task of managing all aspects of a transaction to ensure companies can deliver maximum customer satisfaction. Givex products and services give customers insight into their data to enable sales growth, customer relationship management and enterprise resource planning.

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