Pizza Pizza Limited

Pizza Pizza Limited
Pizza 73

Pizza 73

July 02, 2009 14:56 ET

Pizza Purveyors and Patrons Join Forces to Raise More Than $100,000 for Children's Hospitals

TORONTO, ONTARIO--(Marketwire - July 2, 2009) - Pizza Pizza and Pizza 73 have mixed together all the ingredients needed for a successful fundraising campaign. The same teamwork skills needed to create the perfect pizza were used by both brands to exceed their goal of $100, 000 in their recent Slices for Smiles fundraiser. In total, more than $101,000 was raised for Children's Miracle Network® through the company's Slices for Smiles Foundation. The campaign, which ran from April 27 to May 3 in participating Pizza Pizza and Pizza 73 locations, was designed to support local children's hospitals across the country.

For one week, customers enjoyed select menu items at a promotional price with a percentage of proceeds directed to the Slices for Smiles Foundation. Pizza Pizza and Pizza 73 also incorporated the option to add a donation to all online and call center orders while Pizza Pizza employed additional fundraising channels including the sale of specially-designed Children's Miracle Network balloons and in-store coin donation boxes.

"Pizza Pizza and Pizza 73 have shown some really strong solidarity in being able to surpass such a high fundraising goal," said John Hartman, chief international officer for Children's Miracle Network. "It proves that the sky's the limit when organizations come together in support of a good cause."

This was the first year that Pizza Pizza extended its Slices for Smiles program to western Canada through the grand opening of a new Pizza Pizza restaurant in Delta, British Columbia and participating Pizza 73 outlets in Alberta, Saskatchewan and British Columbia.

The Slices for Smiles Foundation has raised more than $281,000 for children's charities since the company first introduced the program in October 2007.

"Through our April campaign, we've exceeded our fundraising target with the help of our generous partners and customers," said Pat Finelli, chief marketing officer for Pizza Pizza and Pizza 73. "Our team rose to the occasion and I would personally like to thank everyone at Pizza Pizza, Pizza 73, Children's Miracle Network and our customers for coming together to make this year's campaign our most successful yet!"

The monies raised will go toward providing state-of-the-art care, purchasing specialized equipment, supporting preventative education programs and pediatric research for Children's Miracle Network member hospitals in Canada. In the case of the Children's Health and Hospital Foundation of Saskatchewan, the funds are contributing to the development of this new hospital.

About Children's Miracle Network

Children's Miracle Network is an international non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals. Each year, over 170 Children's Miracle Network hospitals - 14 of which are in Canada - provide the finest medical care, life-saving research and preventive education to help millions of kids overcome diseases and injuries of every kind. To learn more, go to: www.childrensmiraclenetwork.ca.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Ltd. is an industry pioneer and the number one pizza chain in the Canadian Quick Service Restaurant industry according to sales and restaurant locations. With its Pizza Pizza and Pizza 73 banners and an extended team comprising more than 3,000 staff, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the "Always the best food, made especially for you" and a focus on quality ingredients, customer service, community contribution and continual innovation. Some of the innovations developed or expanded upon by Pizza Pizza Ltd. include: insulated delivery bags (1967), a one number system (1967), 11-11 telephone jingle (1975), double-decker pizza boxes (1985) and gluten-free dough (2008). Visit www.pizzapizza.ca/history for more information.

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