April 20, 2011 19:00 ET

PKR Launch A Range of New Print Adverts

Company Goes Back to Basics to Bring in New Players and Drive Brand Awareness

LONDON, UNITED KINGDOM--(Marketwire - April 20, 2011) - Online poker room PKR are challenging the boundaries of conventional poker advertising by rolling out a series of innovative new adverts due to hit the European poker press in May.

Designed to go against the grain of 'standard poker advertising', the new PKR concept sees the company focus on fun side of the game, reminding players why they began playing poker with a vibrant look and feel and playful messaging.

The use of simple emotes that will be instantly recognisable to any poker player underscore PKR's unique market position as the poker room that allows players to express themselves. Used within the online version of the game, these 'emotes' allow players to interact with each other's avatars.

Media manager Colin Morris said, "A lot of poker advertising makes poker look really dull and complex–we wanted to remind people that poker is fun. After all, that's why we all started to play.

Using emotes is a real natural for us–PKR is all about interaction and people getting their personalities out there. Of course the PKR client achieves that in beautiful 3D, rather than simple text smiley's, but that's part of the fun :)"

The new range of adverts went out in a range of titles at the beginning of May and some of the publications you can find them in include Poker Pro Europe, Poker VIP, Poker 52, WPT Poker, Poker Player and more.

About PKR

PKR is a revolutionary new concept in online poker that has changed the way the game is played.

Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker.

Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world.

High resolution imagery available on request.

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