SOURCE: Placeable


October 01, 2013 09:00 ET

Placeable Launches First Data Visualization Tool to Power Precision Location Marketing Across Multiple Platforms

Drag-and-Drop Map Re-Plot Feature Helps Brands Eradicate Dirty Location Data Across Google, Facebook, Yelp and More to Improve Total Customer Experience

DENVER, CO--(Marketwired - Oct 1, 2013) - Placeable, the leading provider of location marketing technology, today announced the launch of an innovative visual re-plot feature within its leading cloud-based location management platform. Placeable Plot™, visualizes location data for enterprises across multiple platforms including Google, Facebook, Foursquare, Yelp and others. For the first time, marketers can track comparative map location points across the web through a single view, and eradicate their dirty location data.

The Placeable platform provides a single dashboard where marketers aggregate, clean and control their own location data for use across maps, apps, search engines, social networks and marketing campaigns. Marketers use Placeable Plot to choose a map or a satellite photo view to modify, and simply drag-and-drop location pins to a precise point. The marketer can define the latitude and longitude coordinates up to 10-decimal places for use across sites and platforms in order to avoid any discrepancies in locations.

"We designed Placeable to help the enterprise marketer efficiently manage location data at scale and improve web-wide customer experience," said Ari Kaufman, CEO of Placeable. "The right location can mean the difference between walking into the right store, or ending up on the wrong side of a shopping mall. With Placeable's new visual re-plot feature, a bank can now place an ATM location in a specific drive through lane, or the correct side of a door."

Highlights of the re-plot feature include:

  • Comparative Mapping Across Platforms: Identifies where each business location is pinned by other platforms (Google, Facebook, Foursquare and more), as well as based on the address originally submitted via the Placeable platform.
  • Interactive Mapping for Easy Location Correction: Allows marketers to drill all the way down to a street level view. From there they can drag their Placeable Plot pin to the exact location -- to the front door of each bank or ATM along the side of the building for instance.
  • Fix Once To Correct Everywhere: Once marketers have corrected the pin and location coordinates of each store within Placeable, they can then update the information across every channel that lists the location. Additionally, that same data can be shared and implemented across the marketer's organization and marketing partners to correct the exact location data in digital marketing collateral (email marketing pieces, display advertising and more) as well as branded applications that use geo-functionality.

About Placeable
Be Placeable. Formerly known as LocationInsight, Placeable helps large advertisers improve results and the local consumer experience by enhancing the optimization of directories, local pages, search engine maps, locators, social networks and search engines listings. By combining the industry's most advanced location platform with unique data management and content syndication solutions, Placeable location marketing technology powers millions of locations worldwide for brands like Bank of America, Western Union, American Express and Nationwide Insurance. Placeable is based in Denver, CO. For more information, please visit, like us on Facebook and follow us on Twitter @BePlaceable.

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