NEW YORK, NY--(Marketwired - Dec 2, 2013) - PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, announced today that members of the company's leadership team will be speaking at two upcoming events in New York, NY on Tuesday, December 3; the first for chief financial officers of New York City-based technology companies and the second on how retailers can more effectively leverage mobile and location data to engage their audiences.
Scott Casey, PlaceIQ's chief financial officer, will lead a discussion during the Silicon Alley Technology Roundtable, hosted by J.P. Morgan, for New York technology companies' chief financial officers on Tuesday, December 3. An invite-only event for a select group of chief financial officers, the conversation will revolve around the opportunities and challenges facing fast-growing technology companies, including key tax planning considerations for tech executives and the 2014 IPO climate. In addition, participants will also have the opportunity to hear from J.P. Morgan Investment Bank and Chase Commercial Bank representatives about trends in the rapidly-changing sector.
The afternoon of Tuesday, December 3, Drew Breunig, PlaceIQ's VP of strategy, will participate on a panel at 4:30 PM ET during Mediabistro's Inside Mobile Apps Conference -- "Mobile Apps: Transforming the Shopping Experience." Breunig will draw upon his decade of experience working with agencies and their clients specializing in big box retailers and national brands to share insight into how retailers can more effectively leverage mobile and location data to define their audiences. Inside Mobile Apps is taking place at The New Yorker (481 Eighth Avenue) and brings together leading developers, industry luminaries, and thought leaders for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem. To register for this event, please visit: www.mediabistro.com/insidemobileappsconf/.
For more information on the upcoming speaking engagements, please contact Carla@blastpr.com.
Leading CPG, retail, automotive, entertainment, consumer electronics and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate™ (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado.
For more information, visit http://www.placeiq.com.
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