SOURCE: Placester, Inc.

April 19, 2016 09:00 ET

Placester Acquires RealSatisfied to Increase Business Intelligence for Brokers

RealSatisfied Joins Placester to Deliver Big Data Insights to Real Estate Professionals, Focus on Quality Performance

BOSTON, MA--(Marketwired - April 19, 2016) - Placester,​​ an ​all ­in ­one CRM platform featuring integrated digital marketing and sales tools that fundamentally change how real estate works, today announced its acquisition of RealSatisfied, ​a suite of customer satisfaction tools that provides big data insights to brokers, agents and brands.

Placester and RealSatisfied have always shared one common goal: empowering real estate professionals. The combination of the two companies is a natural fit, designed to bring an additional level of business intelligence to Placester's customers. As RealSatisfied integrates into the Placester platform, real estate professionals will benefit from gaining critical data so they can understand how clients view their performance throughout the consumer journey.

"Placester's vision has always been to create a full real estate ecosystem that provides the tools necessary for agents to truly excel. We're honored to have RealSatisfied join the team," said Matt Barba, CEO of Placester. "Together we create a synergy of capabilities for our customers that adds to the depth of our platform and delivers insights into every aspect of the consumer home buying and selling experience."

Founded in 2010, RealSatisfied is based in Sydney, Australia, and operates in Australia, the United States, and Canada. Customers include Century 21 USA, Better Homes and Gardens Real Estate, and Home Services of America, along with individual agents from brands like RE/MAX, Berkshire Hathaway, Dilbeck Estates and EXIT Realty, totaling over 200,000 agents. RealSatisfied will continue to operate as a separate brand, and customers will continue to receive the same access to great products and support as part of a larger family.

"Understanding how happy your customers are with the level of service you are delivering is simply part of a commitment to excellence. It improves your training efforts, helps you​ build 'sticky' customer loyalty, increases referrals, and reduces agent churn," said Jeff Turner, President of RealSatisfied. "Integrating with Placester just makes sense. It will help our customers make data­driven decisions by delivering this insight at scale, in the right place, at the right time, to the right people."

"While the customer satisfaction data we collect is valuable on its own, when it is used to help power business decisions or combined with other broker-­owned data in the right way, it's even more powerful," shared Phil Kells, CEO of RealSatisfied. "We have always believed that the true value of RealSatisfied would be enhanced and multiplied as part of a larger ecosystem. We believe Placester is building that perfect system and we're excited to be a part of it."

RealSatisfied customers will be uninterrupted, as the company continues to operate business as usual. One of the first priorities of this partnership will be to enable brokers and agents to take

full advantage of the customer satisfaction data they own to expand data­driven business insights and gain a more robust understanding of their consumer. All RealSatisfied employees will be joining the Placester team.

To learn more about Placester's acquisition of RealSatisfied, please visit the Placester Blog​.

About Placester
Placester ​is an ​all ­in ­one CRM platform featuring integrated digital marketing and sales tools that fundamentally change how real estate works. Founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester platform enables real estate professionals to grow their businesses online and via mobile through seamless MLS integration, natural language search and eye­-catching visuals. In addition, Placester offers a wide range of apps and add­-ons for high­-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks. Currently serving two in five real estate professionals in the U.S., Placester is the sole provider for the REALTOR Benefits Program, the official member benefits program of the National Association of REALTORS. To date, Placester has raised $50 million in funding, backed by New Enterprise Associates (NEA), Romulus Capital and Techstars. For more information, please visit placester.com.

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