SOURCE: Placester, Inc.

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February 04, 2016 09:00 ET

Placester Announces Chad Kelly CPA as Vice President, Finance

Kelly Joins Placester to Grow Digital Business

BOSTON, MA--(Marketwired - February 04, 2016) - Placester, a marketing software suite that fuses technology and design to dramatically improve the home buying process for real estate consumers and professionals, today announced the addition of Chad Kelly as Vice President of Finance. Kelly brings extensive experience in growing subscription-based SaaS solutions to his new role at Placester.

With its real estate marketing software used by one in five real estate professionals in the country, including individual agents, brokers and enterprise-level organizations like Keller Williams and RE/MAX Integra, Placester has seen incredible growth. Total investment in Placester has grown to $50 million, and nearly 100 employees have been hired in the last year to support the company's growth.

"There is a huge and largely unaddressed need in real estate for digital tools that connect agents and brokers to homebuyers. Placester has grown rapidly by delivering a platform that makes online connections to customers simple and actionable," said Matt Barba, CEO, Placester. "As Placester scales, we've always believed that our people will determine our success. As VP of Finance, Chad Kelly represents an important addition to our team, and will be a critical force behind helping us grow faster and work smarter."

Chad Kelly is a CPA with twenty years of financial and operational experience, with a significant focus on accelerated growth, venture-backed subscription-based software companies. Kelly comes to Placester from Leaf, a mobile point-of-sale SaaS platform which was acquired by Heartland Payment Systems, where he served as vice president, finance. Prior to Leaf, Kelly was the director of finance at Gomez, an internet performance SaaS company acquired by Compuware and the vice president of finance at Macgregor, an order management subscription software company acquired by Investment Technology Group. Kelly also held senior finance positions at Verivo Software and Pegasystems, and holds advisory roles for Rulesware and Luminoso Technologies.

Placester continues its rapid growth. For a full list of open positions, visit Placester's careers page:

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

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