SOURCE: Placester


November 16, 2016 09:00 ET

Placester Introduces Placester Mobile -- a CRM for Real Estate Professionals on the Go

Now agents and brokers can easily manage leads and tasks from their iPhone

BOSTON, MA--(Marketwired - Nov 16, 2016) - Placester, an all-in-one CRM platform featuring integrated digital marketing and sales tools that fundamentally change how real estate works, today announced the release of Placester Mobile. Placester Mobile unlocks the ability to build, grow and manage a real estate business from your iPhone by placing tasks, up-to-the-minute insights, and communication with prospects and clients into a single app.

"Real estate professionals need to constantly think about closing deals, securing more leads and staying in touch with their clients. Being tied to an office often gets in the way of being successful," said Matt Barba, CEO, Placester. "Placester constantly thinks of the working professional's day-to-day life, and is committed to delivering solutions that seamlessly enable them to do business in the field. Placester Mobile is a huge step forward, designed as an easy-to-use CRM for real estate professionals on the go."

Placester Mobile is broken down into three easy to use, connected, feature sets:

  • Leads - Contacts are everything in real estate, and converting those contacts is about understanding who they are and what they want. Placester Mobile manages all contact information for leads, so it's easy to connect with customers in the app. The app also sends push notifications for new leads who fill out a form or create an account on a user's website, enabling agents to follow up faster.
  • Tasks - Managing dozens of leads in different stages can be challenging. Placester Mobile helps track to-dos and create follow-up notes, tasks, or reminders on the go. Tasks can be assigned to mobile contacts, so agents and brokers know exactly where they stand with customers.
  • Updates - Real estate professionals do their best work on the go, and their news should reach them there as well. With Updates, agents and brokers stay in the known and get tips on how to maximize their Placester solution.

"With Placester Mobile, we pushed the envelope another step further and now offer a streamlined CRM that's exactly what our customers need to do their job masterfully, from the field," said Allen Bonde, senior vice president of marketing, Placester. "Placester Mobile is a direct result of our mission at Placester, to fundamentally change the way real estate works."

Placester Mobile is available to download in the Apple App Store, with a free version that allows users to view and contact leads, create notes and tasks, and receive real-time updates. For $20 per month, premium users gain additional features, including enhanced lead activity notifications, reminders for upcoming tasks, and continuous syncing between mobile and web applications.

To learn more about Placester Mobile, visit

About Placester
Placester is an all-in-one CRM platform featuring integrated digital marketing and sales tools that fundamentally change how real estate works. Founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester platform enables real estate professionals to grow their businesses online and via mobile through seamless MLS integration, natural language search and eye-catching visuals. In addition, Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks. Currently serving two in five real estate professionals in the U.S., Placester is a proud technology partner to leading real estate brands across North America, and the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, backed by New Enterprise Associates (NEA), Romulus Capital and Techstars. For more information, please visit