SOURCE: Placester, Inc.

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February 29, 2016 09:00 ET

Placester Opens New Headquarters in Financial District of Boston

Company Rooted in Improving the Home-buying and Selling Process Moves Into a Home of Its Own

BOSTON, MA--(Marketwired - February 29, 2016) - Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate professionals and consumers and professionals, today announced the opening of its new headquarters at 100 High Street in Boston's Financial District. After hiring nearly 100 employees and raising $42MM in funding in 2015 alone, Placester will move into this new space on March 2 to make room for continued growth and job creation.

"In the past year, Placester experienced rapid growth -- from funding to national contracts to nearly 100 new additions to our team. We're excited to take our business to the next level with this new custom-built office space," said Matt Barba, CEO and co-founder of Placester.

Pulling inspiration from the industry at its core -- real estate, Placester's team joined with IA Interior Architects to design the 31,000 square foot space to emulate rooms and scenes in a home. The office hallways mimic a sidewalk, creating a path that winds through "dens," communal workspaces with homey furnishings, and "yards," recreational areas with green carpeting and games. Each conference room is named after a room in a home -- dining room, living room, alcove.

Placester's COO and co-founder Frederick Townes has led the concept and planning process internally. Just as Placester provides smart technology for real estate agents, the focus for the office was to incorporate top-of-the-line technology for Placester employees.

"The primary goal for the new space is to foster collaboration, allowing employees to reap the benefits of working together and using streamlined technology to minimize any friction points," said Townes. "The idea is that technology should aid physical collaboration, whether that's more effective screen-sharing in meetings or apps that document your brainstorming session, leading to faster results for our teams and ultimately, our customers."

Townes worked with a group of companies to help make the new headquarters as communal and team-oriented as possible, including IdeaPaint, a dry-erase paint that transforms any surface into a whiteboard, and Robin, a conference room scheduling software.

IdeaPaint will cover the vast majority of the walls in Placester's headquarters, particularly in the engineering areas, conference rooms and common areas. IdeaPaint's magnetic PULL product and dry-erase paint allow team members to brainstorm and diagram their thoughts without needing to go in search of whiteboard or paper and pencil, allowing for ad hoc collaboration to take place throughout the office. "IdeaPaint is all about getting people on their feet and sharing ideas, so as soon as we heard Placester's thinking for a collaboration-friendly new office, we knew it was an immediate fit," said Jeff Avallon, VP of Corporate Development of IdeaPaint. "We are also very excited that the Placester team will be using our mobile app BOUNCE to organize their ideas, and we look forward to working with them on new ways to enhance the way people work as a team."

Robin Powered, the conference room scheduling software, will be used by Placester employees to streamline the process of booking meeting rooms. "Robin eliminates the all-too-familiar hassle of finding available rooms, so that teams can spend more time doing what they value. Placester's new office is designed to provide ample space that encourages teams to collaborate. We're glad to be playing a role in making smarter use of teams' daily schedules," said Sam Dunn, CEO of Robin.

The new headquarters will officially open with a grand opening celebration on March 2, 2016 that will gather Placester employees and customers, as well as leaders of the Boston business and innovation community.

To see more of Placester's new office, click this link for a virtual tour.

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

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