SOURCE: Placester, Inc.

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September 10, 2015 10:30 ET

Placester Partners With Keller Williams to Provide Websites to Associates Across U.S. and Canada

New Deal Offers Modern Websites to Franchise's 123,000 Real Estate Professionals

BOSTON, MA--(Marketwired - September 10, 2015) - Placester, the real estate marketing platform, today announced a partnership with leading real estate franchise Keller Williams to provide websites and marketing tools to the brand's 123,000 real estate associates. Going forward, Keller Williams associates and local offices will have access to Placester websites that include direct integration with eEdge, the franchise's suite of software and tools, as well as Keller Williams branding.

The deal makes Placester websites available to Keller Williams' associates across the United States and Canada, with implementation beginning in small groups and full rollout expected in 2016. As with all Placester offerings, these sites include listing search and integration via Placester's extensive network of more than 570 MLSs, representing over 95 percent of agents across the U.S. Placester sites also feature modern, responsive designs that optimize text and images for varying device sizes. Keller Williams team leaders and associates can customize their sites to best promote their individual teams and listings. Additionally, they will have a dedicated Placester customer service email and phone line exclusively for Keller Williams' associates.

"We’re very excited to join forces with the Keller Williams brand by providing Placester sites to over a hundred thousand associates across the country," said Matt Barba, CEO, Placester. "Keller Williams understands the importance of consumer-friendly real estate websites, and we look forward to collaborating with them to deliver a best-in-class experience to their clients, by way of their associates and teams."

"At Keller Williams, we’re laying the groundwork for an adaptive platform that will serve the needs of a rapidly growing associate base in a rapidly changing technology environment," said Chris Heller, CEO, Keller Williams. "Our first step in this evolution is the introduction of new websites powered by Placester for our agents and market centers."

Placester’s growth as a software platform has been exceptional. In the past 9 months alone, the company has formed a strategic partnership with the National Association of REALTORS® through its REALTOR Benefits® Program, as well as becoming the website provider for Keller Williams, the largest real estate franchise in North America by agent count.

Placester’s website offer for real estate professionals starts at $10 per month for a standard site and $3 per month for a single property site, with discounted pricing on sites and products available to REALTORS® through the REALTOR Benefits® Program. Every site includes responsive design, IDX search, and lead capture. For $50 per month, agents and brokers also receive all the benefits of Plans, Placester’s email marketing tools, and Leads, Placester’s CRM solution. To learn more about Placester visit

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, while also offering marketing tools like Facebook advertising and Google AdWords. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the National Association of REALTORS® member benefits program, REALTOR Benefits®. To date, the company has raised $22 million dollars in funding and is backed by NEA, Romulus Capital and Techstars.

Contact Information

  • Molly Galler
    MGaller [at] launchsquad [dot] com