SOURCE: Placester


December 20, 2016 09:00 ET

Placester Platform Now Used by 40 Percent of Keller Williams Agents Across U.S.

Ahead of pace, more than 50,000 Keller Williams' agents use Placester to showcase listings, drive leads and improve business online

BOSTON, MA--(Marketwired - Dec 20, 2016) - Placester, a marketing automation platform that integrates sales tools and beautiful website design to fundamentally change how real estate works, today announced a key milestone with technology partner Keller Williams.

Ahead of the planned rollout, 40 percent of all Keller Williams agents have launched Placester websites, which combine easy setup with beautiful design and modern technology to enable anyone, regardless of technical skill level, to market their listings effectively and build their online brand.

"It was our goal to have 25 percent of our agents up and running on Placester right now," said Steve Peterschmidt, CTO, Keller Williams. "But, across our U.S. franchises, we've achieved almost two times that rollout. The reason is simple -- as Keller Williams makes the commitment to offer brokers and agents advanced technology to compete in today's market, Placester delivers them the ability to market themselves, drive leads and close more sides."

"In today's market, an engaging website can be the difference in winning over a customer. The problem is that most agents don't have the time or technical expertise to create a web experience like this," said Samantha Moore, director of agent services, Keller Williams Realty of Southeast Texas. "Placester is changing the game and I love that KW chose them as a partner. Placester removes the technical complexity of creating and maintaining a site, and helps our agents generate more business by providing online branding that's both professional and actionable."

With 90 percent of buyers searching for homes online, agents need the best digital tools, technology and professional looking sites to show their listings. Placester continues to innovate with new designs and features exclusive to Keller Williams, including:

  • The Keller Williams Farm and Ranch Theme, catered specifically to this niche
  • The Keller Williams Luxury Theme, made for high end properties
  • The Keller Williams Commercial Theme, which utilizes the Keller Williams Listing System (KWLS) for listing and data integration

"Keller Williams has a track record of investing in its agents through technology and personal development, which makes them a perfect partner for Placester," said Matt Barba, CEO, Placester. "With Placester websites, customized features and additional upgrades, every Keller Williams associate gains access to a sophisticated online presence and tools they need to be competitive and grow their businesses on the web. As the rollout continues, we look forward to reaching more than 130,000 Keller Williams agents, in all."

To learn more about the Keller Williams partnership with Placester, visit Placester's website.

About Placester
Placester is a marketing automation platform that integrates sales tools and beautiful website design to fundamentally change how real estate works. Founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester platform enables real estate professionals to grow their businesses online and via mobile through seamless MLS integration, natural language search and eye-catching visuals. In addition, Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks. Currently serving two in five real estate professionals in the U.S., Placester is a proud technology partner to leading real estate brands across North America, and the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, backed by New Enterprise Associates (NEA), Romulus Capital and Techstars. For more information, please visit

About Keller Williams Realty, Inc.
Austin-Texas based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 153,000 associates across the Americas, Europe, Africa and Asia. In 2015, Training Magazine named Keller Williams the No. 1 training organization across all industries in the world.

Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit