SOURCE: Placester, Inc.

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May 28, 2015 09:00 ET

Placester Publisher Network Grows with Addition of Dallas Morning News and Denton Record-Chronicle

A.H. Belo Corporation Uses Placester to Power Real Estate Listings

BOSTON, MA--(Marketwired - May 28, 2015) - Placester, the real estate marketing platform, today announced that the A.H. Belo Corporation has joined its publisher network to power the digital real estate sections for The Dallas Morning News (http://realestate.dallasnews.com) and Denton Record-Chronicle (http://realestate.dentonrc.com). Through this partnership, Placester will transform real estate search and discovery for A.H. Belo Corporation’s readers in these markets. The partnership also extends Placester’s Publisher Network to cover multiple metros in Texas, including Dallas, Houston, Austin and San Antonio.

Placester’s platform is a technology designed to create better connections between local publications, real estate professionals and home buyers and sellers. With this partnership, the real estate sections for The Dallas Morning News and Denton Record-Chronicle will add new features that provide readers with a superior experience over other real estate sites, including beautifully designed pages that scales for any device and with Natural Language Search technology to make discovery simple. With this heightened engagement and retention, both publications will also unlock new advertising revenue opportunities through Placester’s platform.

“Real estate listings and advertisements have undergone a radical change in the last few years,” said Michael Mayer, General Manager, DMNMedia, an A.H. Belo Corporation company. “With Placester, we’re able to take a local-first approach to connect the real estate professionals in our market with the buyers and sellers who need their service.”

“By understanding how consumers behave, Placester is helping the A.H. Belo Corporation redesign real estate sections that its readers will love,” said Placester CEO Matthew Barba. “As the digital space becomes increasingly important in real estate, Placester’s platform allows The Dallas Morning News and Denton Record-Chronicle to grow their revenue by serving real estate agents and brokers with more targeted advertising options.”

To learn more about how Placester uses a local-first approach to transform real estate sites on its publisher network, visit https://placester.com/for-publishers/.

About A. H. Belo Corporation

A. H. Belo Corporation (NYSE: AHC) is a leading local news and information publishing company with commercial printing, distribution and direct mail capabilities, as well as expertise in emerging media and marketing services. With a continued focus on extending the Company's media platform, A. H. Belo is able to deliver news and information in innovative ways to a broad spectrum of audiences with diverse interests and lifestyles. For additional information, visit ahbelo.com, email invest@ahbelo.com.

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for REALTOR Benefits®, the official member benefits program of the National Association of REALTORS®. To date, the company has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

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Contact Information

  • Placester Contact Information:
    Molly Galler or Kevin Leahy
    for Placester
    Email contact