SOURCE: Placester, Inc.

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February 25, 2016 13:00 ET

Placester Rolls Out Industry Partner Program, Suite of Tools and Services for Real Estate Professionals

Leaders including BrandCo, Open Home Pro® and Maponics Line up to Extend Placester Platform

BOSTON, MA--(Marketwired - February 25, 2016) -  Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate professionals and consumers, today announced the formal launch of the company's Industry Partner program. Following the launch of Placester's Innovation Partner program, this bundled approach to branding, marketing and lead management for real estate professionals includes offerings in three categories: apps, data, and services.

Placester customers are now able to access all the tools from the Placester platform, as well as a host of services and technologies from outside partners. The Placester team has strategically partnered with companies dedicated to helping real estate professionals grow and scale their businesses.

Service Partner: BrandCo

One of the first service partners in the Placester platform, BrandCo provides branding guidance and content for real estate professionals. By participating in this platform, BrandCo customers experience the best of both worlds - beautiful design and the best marketing tools in the industry.

App Partner: Open Home Pro®

Open Home Pro® is now part of the Placester platform as an app partner. The company's open house applications help real estate professionals connect with open house visitors, providing a seamless follow up experience that drives more leads and conversions.

Data Partner: Maponics

An expert in location-based content, Maponics joins the Placester platform as a data partner. Using Maponics' vital geography-based products such as neighborhood boundaries, customers can showcase more accurate and detailed listings.

Partnerships Power the Leading Platform for Real Estate

"Placester has always envisioned becoming the operating system for real estate," said Frederick Townes, COO and co-founder, Placester. "This new partner program enables us to link leading providers in a way that adds tremendous value, reach and scale for Placester customers. Combined with these app, data and service partnerships, our platform is powering a new way to succeed in real estate."

The launch of the Industry Partner program adds to Placester's rapid growth over the past year. Placester's real estate marketing software is now available to one in five real estate professionals in the country. Total investment in Placester is $50 million, and overall growth is reflected in the ever-growing team, now over 150 employees.

For more information on the Placester partner programs, visit

About Placester

Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 250,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. For more information, please visit

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