SOURCE: Placester, Inc.

June 12, 2015 09:00 ET

Placester Websites Now Has 95 Percent of Agent IDX Coverage in United States

Real Estate Marketing Platform Includes More Than 561 MLSs and 1,100 Associations

BOSTON, MA--(Marketwired - June 12, 2015) - Placester, the real estate marketing platform, announced today that it has hit a series of key milestones, including covering 95 percent of the agent IDX in the United States. The achievement illustrates how Placester continues to dramatically improve the home listing and buying process for agents, brokers, and consumers by connecting real estate professionals to a turnkey marketing automation solution.

Placester’s technology is designed to make sincere connections between real estate professionals and consumers looking to buy or sell homes. To date, Placester integrates with 561 MLSs and more than 1,100 REALTOR® associations across the country. This extends Placester's potential reach to approximately 1.9 million active real estate licensees in the United States, including over one million REALTORS®.

“Covering 95 percent of MLSs is an incredible feat for the Placester team but what’s most important is the impact this news has on REALTORS® across the country,” said Matt Barba, CEO, Placester. “When we launched Placester, our goal was to use technology to improve the connections between real estate professionals and the clients they serve. Both in the number of listings available to them and in the technologies that we’ve poured into the platform -- from lead generation to elegant design -- Placester is improving the home buying and selling process for everyone.

”Because Placester places such emphasis on value to real estate professionals, about 90 percent of the MLSs it covers come with no surcharge. For example, in Michigan, Placester is a preferred vendor for Realcomp II, the state’s largest MLS which serves more than 12,000 broker, agent and appraiser customers in more than 2,100 offices. Realcomp II members can set up Placester sites without MLS surcharges the need to request and complete IDX documents. Other large MLSs with no surcharge on Placester include California (CRMLS), Florida (MFRMLS) and Georgia (GAMLS). Placester websites are priced affordably at $10 per month, and a special partnership with NAR discounts sites for REALTORS® to $5 per month. For a complete list of Placester’s MLS directory, visit https://placester.com/mls-directory/.

Placester is dedicated to innovation and has launched a number of new features for real estate professionals this year. These features include Leads, lead generation and capture technology; Single Property Sites, to highlight listings and specialties; and elegant design templates like Chicago.

About PlacesterPlacester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for REALTOR Benefits®, the official member benefits program of the National Association of REALTORS®. To date, the company has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.

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Contact Information

  • Placester Contact Information:
    Molly Galler or Kevin Leahy
    for Placester
    Email contact