SOURCE: Plan International Canada

Plan International Canada/Because I am a Girl

March 08, 2016 14:14 ET

Plan International Canada Celebrates International Women's Day With #LiftHerUp Hologram Installation

Campaign Starts a Conversation About the Impact That Words Can Have on Girls' Power and Potential

TORONTO, ON--(Marketwired - March 08, 2016) - Plan International Canada is demonstrating the power of the collective voice to help end gender inequality by launching a campaign called Lift Her Up, including a hologram installation at the Toronto Eaton Centre. We are asking everyone to use the #LiftHerUp hashtag to send positive messages which will affect the hologram just as words and voices have an impact in the real world. The hologram installation will be on display until 9:30pm tonight (March 8).

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About Plan International Canada and the Because I am a Girl initiative

Founded in 1937, Plan International Canada is one of the world's oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan International has only one agenda: to improve the lives of children. Because I am a Girl is Plan International's global initiative to end gender inequality, promote girls' rights and lift millions of girls -- and everyone around them -- out of poverty. Visit and for more information.

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Contact Information

  • Media contacts 

    Ogho Ikhalo
    Senior Media and Public Relations Manager
    Plan International Canada
    T: (416) 920-1654 ext. 468
    C: (416) 450-9374