SOURCE: Planet Beach

Planet Beach

February 21, 2012 12:58 ET

Planet Beach Day Spa Franchise Launches Massive Latin American Expansion

Planet Beach Contempo Spa Expands in Mexico, Peru, Colombia, Chile and Will Add Over 100 New Units

NEW ORLEANS, LA--(Marketwire - Feb 21, 2012) - Planet Beach is expanding its revolutionary, automated day spa service into Mexico, Chile, Peru and Colombia thanks to an enthusiastic Miami businesswoman eager to bring cost-effective day spa services to customers throughout Latin America.

Jeannette Aguilar, a current franchisee for Planet Beach Contempo Spa in South Florida, plans to open up to 100 international locations.

Her empire started with a coupon.

"As a former executive, I used to always try and make time to look nice, so I would go to the gym, but I was also looking for a way to get as many massages as I wanted without hurting my budget," Aguilar said.

She got her answer when a Planet Beach coupon arrived in her mailbox.

"When I went there, they said that for a single price I could get a package of services," said Aguilar. "I tried the day spa services and loved it, and then I just started thinking of the needs of women, executives and others in Latin America."

Aguilar was impressed by the advanced automated spa therapies and thrilled about the business model. Planet Beach functions a lot like a gym membership -- members pay one monthly fee in order to gain full access to all the spa services they desire. Customer receive automated spa services in private rooms which appeals to customers uncomfortable with hands-on services.

She sees a ton of potential in Latin America.

"We will have them in the capitals and in different neighborhoods, but we are just beginning the process of identifying the best locations," she said.

For customers, Planet Beach is a bargain.

"In Latin America, people understand the importance of their health and eating habits," Aguilar said. "It will be a new concept in Latin America. There are always spas that provide services on a per-session basis, but they are out of the budget for many people in Latin America. It's going to be a blast."

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