SOURCE: Planet Metrics

November 11, 2008 06:00 ET

Planet Metrics Enters Carbon Information Management Market; Helps Customers Reduce Carbon and Increase Profit

Planet Metrics Measures CES '09 Carbon; Secures Funding From Angels, Draper Fisher Jurvetson

SAN FRANCISCO, CA--(Marketwire - November 11, 2008) - Planet Metrics, a Carbon Information Management (CIM) company, today announced the launch of its company, its work with the Consumer Electronics Association (CEA), and the close of $2.3 million in Series A funding from angel investors and Draper Fisher Jurvetson, a leading venture fund based in Silicon Valley. Founded early 2007 by Andy Leventhal and Aaron Dallek, Planet Metrics provides streamlined carbon modeling and visualization software for innovative customers taking steps to reduce carbon emissions.

See today's related press release, "Planet Metrics Chosen to Measure Carbon for World's Largest Consumer Technology Tradeshow -- 2009 International CES." CEA, producer of the International CES, the world's largest consumer technology tradeshow, has chosen Planet Metrics to measure and analyze the amount of carbon and other greenhouse gases emitted as a result of next year's show in Las Vegas, January 8-11.

"Corporate social responsibility initiatives have moved from peripheral 'nice to haves' to core business strategies. Environmental solutions are now about saving money by using fewer resources," said Andy Leventhal, CEO and co-founder of Planet Metrics. "In tough economic times, companies search for efficiency. Organizations can achieve high ROI by analyzing the way they manage their facilities, build products and services, transport and distribute goods to customers. Our software builds a carbon model that helps Fortune 1000 companies understand, develop and deploy sustainability strategies which directly affect bottom line financial performance."

Planet Metrics offers Rapid Carbon Modeling (RCM) solutions which model the impact of carbon and other harmful greenhouse gas emissions. More than first generation Carbon Footprinting tools, RCM gives corporate managers broader and deeper views of carbon intensity associated with business activities in the supply chain, product design, packaging, logistics and waste streams. The goal is to understand where carbon emissions occur in the business, what drives these emissions, how they can be reduced, and where changing fuel, energy, or carbon costs may influence the cost of doing business. Carbon can be an indicator for sustainability performance, since it is a measure of resource efficiency and environmental impact. The information it provides supports decision making, risk analysis, strategy formation, and performance tracking.

A recent report from McKinsey & Company, "The Carbon Productivity Challenge: Curbing Climate Change and Sustaining Economic Growth," concluded, "Any successful program of action on climate change must support two objectives -- stabilizing atmospheric greenhouse gases and maintaining economic growth." The report went on to say that we must, "capture available opportunities to increase energy efficiency in a cost-effective way by changing the behaviors of businesses and consumers." As the global economic climate cools, the carbon industry is warming up as companies scrutinize financials. Companies can contribute to the growth of the green economy by reducing their carbon footprint, and many early adopters are finding revenue opportunities by implementing quality sustainability practices.

Draper Fisher Jurvetson, a leading global venture fund, supports extraordinary entrepreneurs who are determined to change the world. Managing Director, Raj Atluru, commented, "We're thrilled to have the opportunity to work with Planet Metrics to help leading brands understand how they can best drive efficiencies into their businesses while lessening the harmful gases they emit into the environment. The Planet Metrics team has the industry's best minds, unbridled passion and commitment to customers to effectively drive this game-changing solution at such an important time in our world."

Planet Metrics is being driven by industry leaders from a variety of leading organizations including VeriSign, Method Home, Verizon, Cisco, and the National Oceanic and Atmospheric Administration. This management team and Board have experience in bringing technology to market, understanding C-level issues around implementing new strategies, and recognizing consumer choices when making purchasing decisions.

About Planet Metrics

Planet Metrics is a carbon information management (CIM) software company which provides streamlined modeling, analytics and complex data visualization for corporate sustainability strategists and product innovation teams. Planet Metrics' goal is to guide customers in their corporate decision making to achieve sustainability goals and improve financial performance. Working with major brands in automotive, consumer packaged goods, retail, technology, and other industries, Planet Metrics provides Rapid Carbon Modeling (RCM) technology which offers organizations software to model, visualize, and manage carbon reduction efforts throughout the company's operations. Integrated analytics and visualizations make it easy to identify hot spots of carbon intensity in packaging, supply chain, transportation, logistics, and disposal. Planet Metrics solutions are typically deployed in under 30 days, and integrate existing Lifecycle Assessment (LCA) data, GHG Inventories, and other enterprise business application data.