Planet Resource Recovery, Inc. Receives Positive Preliminary Results on New Enhanced AquaLuxus(TM) Blend for Arsenic & Heavy Metals

Rapidly Drops Suspended Arsenic in Water Column Laboratory Tests


HOUSTON, TX--(Marketwire - Aug 15, 2012) - Planet Resource Recovery, Inc. (PINKSHEETS: PRRY) is pleased to report that the Company has received the preliminary results of laboratory testing on a new, enhanced AquaLuxus blend under development for elimination of heavy metals from water. The initial lab reports show a significant reduction of arsenic concentrations in arsenic contaminated water samples.

Arsenic is a natural occurring element of the earth's crust that is toxic to humans. Arsenic enters water supplies either from natural deposits in the earth or from industrial and agricultural pollution. Arsenic has been linked to cancer of the bladder, lungs, skin, kidney, nasal passages, liver and prostrate. In an effort to protect consumers, the EPA set the arsenic standard for drinking water at 10 ppb (parts per billion) for public water systems.

Field testing of AquaLuxus WC (Well Clean) demonstrated a rapid reduction of dissolved arsenic levels at low concentrations. This observation led to the investigation into higher concentration levels of arsenic and the affects of AquaLuxus. Planet's technical staff developed new, enhanced blends to specifically target higher arsenic and heavy metal concentrations.

Arsenic laden samples were treated using the new formulation AquaLuxus resulted in significant reduction in arsenic levels. Sample 1) originated from a Municipal Water system that contained 66.7 ppb Arsenic. After treatment, Arsenic levels were quickly dropped to 5 ppb, a 92.5% reduction. Sample 2) originated from a farm where the irrigation water contained 250 ppb Arsenic. After treatment, Arsenic levels were quickly to 10 ppb, a 96.0% reduction.

About Planet Resource Recovery, Inc.
Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of the PetroLuxus™ Technology Platform. PetroLuxus products are Green Technologies that maximizes hydrocarbon recovery in the Oil & Gas industry. Documented well history case studies indicate deployment of PetroLuxus technologies has helped Oil & Gas Operators reduce maintenance costs and decrease downtime and increase oil recovery. AquaLuxus products are new products for the Water industry. For more information visit: www.planetresource.net.

Safe Harbor Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in this presentation that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Additional risks and uncertainties are set forth in the Company's Annual Report for the year ended December. 31, 2009, the Company's Quarterly Report for the First quarter ended March 31, 2010. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

Contact Information:

Contact:

Planet Resource Recovery, Inc.
281-213-5266