SOURCE: Planet Smoothie

Planet Smoothie

May 12, 2016 13:04 ET

Planet Smoothie Uses Franchise Advisory Board for New Smoothie Concoctions

Group Will Offer Input on Test Recipes and Marketing, Bringing Field Experience and Advice to Recipe Testers to Create a Seamless Rollout of New Products

SCOTTSDALE, AZ--(Marketwired - May 12, 2016) - Planet Smoothie franchise owners enjoy having a voice when it comes to product development and release, thanks to the participation of the Franchise Advisory Board that will meet at least once a year to sample potential new offerings and look at the marketing and branding ideas behind them.

The board makes sense on a practical level: Planet Smoothie franchise owners get unsolicited, but very welcome, advice every day. "You should make a smoothie with ..." is how most of those conversations begin. Some ideas may be a little eccentric, but many get passed up the chain to Planet Smoothie's test kitchens.

"We will take many ideas we like that have been submitted by customers through our website, or by franchise owners themselves, create those and then work with the marketing team on what a promotion would look like," said Morgan Osborne, Research and Development Manager. "And then we're going to bring in the board so they can see, taste and offer input.

"If we are constantly throwing out new products, they will get lost," Osborne explained. "What the advisory board process does is make sure that what we've created from the input we received is approved by franchise owners themselves. Their buy-in is key. And then we make sure that when we bring something new to the market, it's not coming in on top of something similar that's currently being promoted."

The process will allow for a steady stream of new ingredients and flavor combinations over the year, which will bring in new, curious customers as well as give loyal visitors something new to try.

"We love hearing from Planet Smoothie franchise owners, and we wanted to create a process that captured all that input but didn't require all of them to constantly be involved on the ideation and creation side," Osborne said. "They tell us what they want to see, and what they want us to do. And then, we make that happen and take it to the advisory board."

This way, every Planet Smoothie franchise owner is involved in R&D but only at the level and degree that he or she desires.

"We have some owners who have a ton of ideas, but they don't want to travel and be on the board, whereas others are very excited about that," she said. "Our main goal is to have a process in place that ensures a robust pipeline of new offerings, and allows the franchise owners to concentrate on running their business. We want to give them products they and their customers love. For that, we need their input; with the advisory board we have that, as well as their thoughts on how and when to move forward with these new ideas."

Planet Smoothie is a smoothie franchise that sets itself apart by offering great-tasting smoothies that use healthier ingredients. In a side-by-side comparison, our smoothies generally have less sugar and fewer calories -- a big competitive advantage as Americans actively seek healthier options. Planet Smoothie is led by a veteran franchise team and dedicated brand support team as part of the Kahala Brands family.

To learn more, visit www.planetsmoothiefranchise.com.

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