Planet-Tek Systems Inc.

Planet-Tek Systems Inc.

February 09, 2011 12:04 ET

Planet-Tek Signs 3-Year Agreement With OptiMYz Magazine-The Official Magazine of GoodLife Fitness

RICHMOND HILL, ONTARIO and HALIFAX, NOVA SCOTIA--(Marketwire - Feb. 9, 2011) - Planet-Tek Systems is pleased to announce the signing of a 3-year agreement that will involve producing digital issues for OptiMYz Magazine, the official Magazine of GoodLife Fitness Clubs. The digital version will be entitled OptiMYz Interactive. 

OptiMYz Interactive will offer a multilayered OptiMYz Magazine content experience with a double-page spread layout design so content is easy to read and intuitive. Features such as embedded videos, interactive polls, and Google Maps store locators will enhance advertising campaigns and enable a two-way dialogue between readers and the magazine. 

"OptiMYz Interactive will offer a personal and intimate experience that enables readers to consume articles, provide feedback and share with friends through social applications," says Max Brennan, Publisher of OptiMYz. "It's a perfect complement to our print magazine and it will allow us to connect even more with individuals who are committed to taking charge of their own health and fitness".

The combined readership of OptiMYz's web site, print magazine and digital issues for OptiMYz is anticipated to reach over 500,000 readers each month. Issues will also be available on more than 100 newsstands across Canada, including Chapters Indigo and Shoppers Drug Mart locations. 

"Being a digital signage specialist in the natural heath industry, we know that content cannot be bound to any one medium in today's digital era" says George Andreoglou, President of Planet-Tek Systems. Consumers are on the go and they want to access content on any platform at any time. We are committed to bringing natural health brands closer to this active audience that is passionate about health and fitness with OptiMYz Interactive".

To see a sample copy of OptiMYz Interactive click here:

www.optimyzpreview.planet-tek.com

Planet-Tek and OptiMYz will work together to handle advertising sales in OptiMYz Interactive.

About Planet-Tek Systems

Planet-Tek Systems is a privately-held company that specializes in developing digital signage programs for retailers, brand and agencies. Since 2002, the company has built a trusted reputation in the IT industry by providing clients with single point of accountability from conceptual design right through to execution and ongoing management. A major digital network owned by their business is called The Marketplace Station that connects over 30 leading natural health retailers together so marketers have the ability to deliver in-store digital communications efficiently. You can learn more at www.planet-tek.com and www.themarketplacestation.com.

About OptiMYz

OptiMYz is Canada's leading health, fitness and lifestyle magazine designed for both men and women. Readers are a select psychographic who seek to improve their overall health and fitness so they can get the most out of life. The magazine's taglines are "Live Better" and "Real Solutions for Real People." OptiMYz provides realistic guideline on how to improve your health, fitness, nutrition, and mental wellbeing. It also focuses on adventure and living in a healthy environment. The format is designed to inspire, educate and entertain.

Contact Information

  • Planet-Tek Systems Inc.
    Raji Kalra
    Managing Director
    416.860.1100
    Mobile: 416.710.8606
    raji@planet-tek.com